Optimizing Social Media to its Potential for Your Real Estate Business: Facebook Edition

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When you think of social media, what comes to your mind? Facebook, Twitter, Pinterest, or maybe Linkedin? Many of these social media websites probably sound familiar to you. But here is the real question:

Do you just play around with them or do you use it to put more money in your pocket and work smarter than your competition?

Many realtors, including you, are brilliant and spectacular at building long lasting relationships with your clients on a personal level, participating in your local community events, and connecting with your local market. In this article, we are going to show you how to leverage social media to think social online just as you do social offline.

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Facebook is where people flock to go connect and stay in contact with their friends and family online. By tapping into this network, realtors can connect with friends and family of their own clients, creating trust and leveraging word of mouth marketing.

Where do you start?

Let’s break this down step by step:

A) Construct a Facebook Page

As simple as this sounds, it is often overlooked by many realtors. Creating your own Facebook page is crucial to separate a professional from an amateur or personal page. Furthermore, you will miss out on essential business features. One of these features include the ability to run Facebook contests (using a 3rd party application called Wishpond). From these contests, you’ll be able to acquire knowledge on what your fans like and dislike. For example, you can run a vote contest to ask your fans what photo they like best from your latest listing or run a photo contest to get more images of a new listing.

Facebook Insights is another great feature enabled by creating your own page which tracks information about your audience and how people are discovering your posts. Furthermore, your ads can be targeted specifically in your geographical region accessing people who you don’t know directly. Now if that’s not amazing, I don’t know what is!


B) Post About Your Neighborhood

Display your neighborhood listings and as a result you’ll not only be marketing prospective residents but also your own expertise and excitement for the area you sell homes. Keep in mind the 80/20 rule : keep an 80 percent focus on lifestyles and that which will interest the client and put a 20 percent focus on you and your products. Include events that are being hosted in your region to express the city culture. As an example, illustrate what is currently under development in your community and express how, as a result of these projects taking place, will better the lifestyle for current and future residents. Take things a step further to invite others to accompany you at  local events to create a deeper relationship and pose questions to spark engagement and interest.

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 C) Use Images when you Update

The most engaging type of content on Facebook is images. This is pretty straight forward: the more likes, shares, and comments you get, the more people will  see it come up on their News Feed by the friends of your Facebook fans. Utilize images especially to show genuine care for your clients and potential clients. For example, a picture of new homebuyers holding keys in their hands to their newly owned property is a subtle way of thanking them and congratulating them on their purchase as well as showing others that you follow up and go the extra mile.

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Facebook in Conjunction with Ubertor:

In your Ubertor website you are able to set up Facebook via the “MARKETING” tab to have them appear on your site. Simple as that!

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Or have a Facebook icon on your website, linking to your Facebook page:

Feel free to contact us or chat with us if you are in any need of assistance on the How-to’s.

Stay tuned for next week’s “Optimizing Social Media to its Potential for Your Real Estate Business”… Twitter Edition!

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