{"id":13923,"date":"2017-03-21T13:02:23","date_gmt":"2017-03-21T20:02:23","guid":{"rendered":"http:\/\/blogtemp.ubertor.com\/?p=13923"},"modified":"2018-12-17T19:20:07","modified_gmt":"2018-12-18T03:20:07","slug":"how-to-choose-a-website-topic-and-win-the-internet-step-2-of-10-how-to-create-a-farm-area-website","status":"publish","type":"post","link":"https:\/\/www.ubertor.com\/blog\/2017\/03\/21\/how-to-choose-a-website-topic-and-win-the-internet-step-2-of-10-how-to-create-a-farm-area-website\/","title":{"rendered":"How to Choose a Website Topic and Win the Internet (Step 2 of 10 &#8211; How to create a Farm Area Website)"},"content":{"rendered":"<p><iframe loading=\"lazy\" style=\"border: none;\" src=\"\/\/html5-player.libsyn.com\/embed\/episode\/id\/4812932\/height\/90\/width\/640\/theme\/custom\/autonext\/no\/thumbnail\/yes\/autoplay\/no\/preload\/no\/no_addthis\/no\/direction\/forward\/render-playlist\/no\/custom-color\/f89520\/\" width=\"640\" height=\"90\" scrolling=\"no\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n<ul>\n<li><a href=\"https:\/\/itunes.apple.com\/ca\/podcast\/ubertor-real-estate-marketing\/id1172484761\" target=\"_blank\">Click to subscribe to audio Podcast on iTunes<\/a><\/li>\n<li><a href=\"http:\/\/www.stitcher.com\/s?fid=123562&amp;refid=stpr\" target=\"_blank\">Click to subscribe to audio Podcast on Stitcher<\/a><\/li>\n<\/ul>\n<p>So, you want a highly-ranked \u201cniche\u201d or \u201cfarm area\u201d website for your real estate business?<\/p>\n<p>First things first, you have to decide what you are going to target, and make sure you have a clear shot at showing up high on Google\u2019s search rankings. So, you should take the time to do this right.<\/p>\n<p>The simple answer is:<\/p>\n<ul>\n<li>Brainstorm.<\/li>\n<li>Search Google.<\/li>\n<li>Get narrow.<\/li>\n<li>Check out the competition.<\/li>\n<li>Pick something.<\/li>\n<\/ul>\n<p>Not as simple as it sounds, is it? This is a crucial step, so I&#8217;ll elaborate:<\/p>\n<h4><strong>Brainstorm<\/strong>.<\/h4>\n<p>You likely already have in mind what kinds of homes you know how to sell best, or what area of town you like to sell in best. Get a piece of paper out, and write those down in a vertical list. Leave some space between each idea.<\/p>\n<p>Ideas: It could be the building you live in, the neighbourhood you live in &#8211; anything you can speak passionately about, for *at least* <i>minutes <\/i>on end.<\/p>\n<h4><strong>Search Google.<\/strong><\/h4>\n<p>Next, get out your favourite googler: web browser, smartphone, iPad. Pick your pleasure, and go to google.com.<\/p>\n<p>Our goal is to gauge which of your ideas will actually be the *easiest* search terms to get to the top of, so we\u2019re going to write down some searches and the # of results for each to help us make that decision.<\/p>\n<p><strong>The key here is to quickly and easily get to the top of a search term.<\/strong><\/p>\n<ul>\n<li>Type in [your city] and the words \u201creal estate\u201d.<br \/>\n&gt;&gt; Look at the number of search results (it should near the top of the page). Write this number down at the top of your brainstorm paper.<\/li>\n<li>Look at the first item on your list, and type in the first search term that comes to mind.<br \/>\n&gt;&gt; Write the search term you chose and the # of results you got for it.<br \/>\n&gt;&gt; Choose a variation of that search term (i.e. use words like condos, townhouses, houses, properties, listings, mls, real estate) and take notes of those as well.<\/li>\n<li>Repeat this for every item on your brainstorm list.<\/li>\n<\/ul>\n<h4><strong>Get narrow.<\/strong><\/h4>\n<p>The number of results for the \u201cwide net\u201d that is cast by searching your city and the words \u201creal estate\u201d should give you a benchmark against which to compare the other searches.<\/p>\n<p>For example, at the time of this post, \u201cVancouver real estate\u201d yielded \u201cAbout 23,800,000 results\u201d, while \u201cKitsilano real estate\u201d yielded \u201cAbout 346,000 results\u201d and \u201cKitsilano townhouses\u201d yielded \u201cAbout 52,300 results\u201d (Kitsilano is a popular neighbourhood in Vancouver).<\/p>\n<p>Another example: at the time of this post, \u201cCalgary real estate\u201d yielded \u201cAbout 34,100,000 results,\u201d \u201cCalgary SW real estate\u201d yielded \u201cAbout 461,000 results\u201d, and \u201cCalgary 17th ave condos\u201d yielded \u201cAbout 73,100 results\u201d.<\/p>\n<p>From these two examples, you can see that the narrower the term, the fewer competitors you would have if you targeted that search term.<\/p>\n<h4><strong>Check out the competition.<\/strong><\/h4>\n<p>Now that you have an idea of how much competition <strong>volume <\/strong>there is for a handful of search terms, you want to see <strong>whose <\/strong>sites are showing up on page one, two and three of the Google search results.<\/p>\n<p>What you should look for is how many of the websites on page one and two are real estate brokerage sites vs. classified sites (i.e. craigslist), or other conglomerate sites. Those are sites you won\u2019t be able to compete with.<\/p>\n<p>Note how many <strong>individual agent sites<\/strong> are showing up on<strong> pages one<\/strong><strong> and two,<\/strong> and THEN you want to take a look at how much of the content on their website is dedicated to that search term.<\/p>\n<p>For example, if I observed the only agent websites that showed up on page one or two were sites that did not have listings or content dedicated to my search term, then I would know that I could \u201cbeat them\u201d to a higher position in the search results. I could do it reasonably easily, simply by putting out more relevant and current information on that topic.<\/p>\n<h4><strong>Pick something.<\/strong><\/h4>\n<p>Yes, the time has come to make a decision. I would encourage you to pick the search term that will be the easiest \u201cwin\u201d.<br \/>\nYou may have heard the expression , \u201calways build someone else\u2019s house first\u201d? Similarly, start with a website that will easily achieve your goal of showing up on page one.<\/p>\n<h3><strong>When you\u2019ve done it once, you\u2019ll have passed the learning curve, and you can apply your learnings to a more elaborate website \u00a0&#8211; or websites!<\/strong><\/h3>\n<p><strong>You\u2019ll probably be hooked on the quick success of your niche site<\/strong>\u2026 don\u2019t say we didn\u2019t warn you!<\/p>\n<div data-counters='1' data-style='square' data-size='regular' data-url='https:\/\/www.ubertor.com\/blog\/2017\/03\/21\/how-to-choose-a-website-topic-and-win-the-internet-step-2-of-10-how-to-create-a-farm-area-website\/' data-title='How to Choose a Website Topic and Win the Internet (Step 2 of 10 &#8211; How to create a Farm Area Website)' class='linksalpha_container linksalpha_app_3'><a href='\/\/www.linksalpha.com\/share?network='facebook' class='linksalpha_icon_facebook'><\/a><a href='\/\/www.linksalpha.com\/share?network='twitter' class='linksalpha_icon_twitter'><\/a><a href='\/\/www.linksalpha.com\/share?network='googleplus' class='linksalpha_icon_googleplus'><\/a><a href='\/\/www.linksalpha.com\/share?network='mail' class='linksalpha_icon_mail'><\/a><\/div><div data-position='' data-url='https:\/\/www.ubertor.com\/blog\/2017\/03\/21\/how-to-choose-a-website-topic-and-win-the-internet-step-2-of-10-how-to-create-a-farm-area-website\/' data-title='How to Choose a Website Topic and Win the Internet (Step 2 of 10 &#8211; How to create a Farm Area Website)' class='linksalpha_container linksalpha_app_7'><a href='\/\/www.linksalpha.com\/share?network='facebook' class='linksalpha_icon_facebook'><\/a><a href='\/\/www.linksalpha.com\/share?network='twitter' class='linksalpha_icon_twitter'><\/a><a href='\/\/www.linksalpha.com\/share?network='googleplus' class='linksalpha_icon_googleplus'><\/a><a href='\/\/www.linksalpha.com\/share?network='mail' class='linksalpha_icon_mail'><\/a><\/div>","protected":false},"excerpt":{"rendered":"<p>Click to subscribe to audio Podcast on iTunes Click to subscribe to audio Podcast on Stitcher So, you want a highly-ranked \u201cniche\u201d or \u201cfarm area\u201d website for your real estate business? First things first, you have to decide what you are going to target, and make sure you have a clear shot at showing up [&hellip;]<\/p>\n","protected":false},"author":31812,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[1],"tags":[],"_links":{"self":[{"href":"https:\/\/www.ubertor.com\/blog\/wp-json\/wp\/v2\/posts\/13923"}],"collection":[{"href":"https:\/\/www.ubertor.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.ubertor.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.ubertor.com\/blog\/wp-json\/wp\/v2\/users\/31812"}],"replies":[{"embeddable":true,"href":"https:\/\/www.ubertor.com\/blog\/wp-json\/wp\/v2\/comments?post=13923"}],"version-history":[{"count":1,"href":"https:\/\/www.ubertor.com\/blog\/wp-json\/wp\/v2\/posts\/13923\/revisions"}],"predecessor-version":[{"id":13924,"href":"https:\/\/www.ubertor.com\/blog\/wp-json\/wp\/v2\/posts\/13923\/revisions\/13924"}],"wp:attachment":[{"href":"https:\/\/www.ubertor.com\/blog\/wp-json\/wp\/v2\/media?parent=13923"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.ubertor.com\/blog\/wp-json\/wp\/v2\/categories?post=13923"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.ubertor.com\/blog\/wp-json\/wp\/v2\/tags?post=13923"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}