{"id":13947,"date":"2017-03-21T14:08:04","date_gmt":"2017-03-21T21:08:04","guid":{"rendered":"http:\/\/blogtemp.ubertor.com\/?p=13947"},"modified":"2022-10-13T01:01:49","modified_gmt":"2022-10-13T08:01:49","slug":"why-your-real-estate-website-needs-to-be-fed-regularly-step-9-of-10-how-to-create-a-niche-website","status":"publish","type":"post","link":"https:\/\/www.ubertor.com\/blog\/2017\/03\/21\/why-your-real-estate-website-needs-to-be-fed-regularly-step-9-of-10-how-to-create-a-niche-website\/","title":{"rendered":"Why Your Real Estate Website Needs to be Fed Regularly (Step 9 of 10 &#8211; How to create a Niche Website)"},"content":{"rendered":"<p><iframe loading=\"lazy\" style=\"border: none;\" src=\"\/\/html5-player.libsyn.com\/embed\/episode\/id\/4834538\/height\/90\/width\/640\/theme\/custom\/autonext\/no\/thumbnail\/yes\/autoplay\/no\/preload\/no\/no_addthis\/no\/direction\/forward\/render-playlist\/no\/custom-color\/f79a41\/\" width=\"640\" height=\"90\" scrolling=\"no\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n<ul>\n<li><a href=\"https:\/\/itunes.apple.com\/ca\/podcast\/ubertor-real-estate-marketing\/id1172484761\" target=\"_blank\" rel=\"noopener\">Click to subscribe to audio Podcast on iTunes<\/a><\/li>\n<li><a href=\"http:\/\/www.stitcher.com\/s?fid=123562&amp;refid=stpr\" target=\"_blank\" rel=\"noopener\">Click to subscribe to audio Podcast on Stitcher<\/a><\/li>\n<\/ul>\n<h4>A steady diet of content will help your website grow.<\/h4>\n<p>Feeding your website content enriches the meal for search engines. And happy search engines, fed regularly, move your website to the top of their search rankings. The time you spend doesn\u2019t have to be complicated or overly involved, but it does need to happen on a steady and consistent basis if you want your website to be the first a potential client sees.<\/p>\n<blockquote><p><em><strong>Ian Watt likes to say \u201cif you don\u2019t spend time on your website, neither will anyone else\u201d.<\/strong><\/em><\/p><\/blockquote>\n<h4>So, let\u2019s talk about blogging.<\/h4>\n<p>Just like everything in this email series, <strong>blogging isn\u2019t as complicated or time consuming or difficult as it sounds<\/strong>. Remember that \u201cyou\u201d doesn\u2019t have to personally be you &#8211; it can be someone under your guidance. Delegation and outsourcing are wonderful things for busy Realtors!<\/p>\n<p>The blog is a magical place where you can post useful information for your prospects without cluttering more targeted pages of your website.<\/p>\n<p><strong>Each blog post will fatten up your website, creating a juicier meal for search engines.<\/strong><\/p>\n<p>As Realtors, you\u2019ve got hundreds of&nbsp;reciprocity listings to refer to. Pick one, create a snack-sized article about an aspect of the property, then link the post to your listings. (Link to the listings page, not the listing itself, so the link won\u2019t break when the listing sells and is no longer available.) And repeat.<\/p>\n<h4>If you make your blog posts keyword rich, search engines will gobble them up!<\/h4>\n<p>This is why it\u2019s important to <strong>optimize every blog post just like you did when you did your <strong>Basic SEO<\/strong> (step 7)<\/strong>. You can blog listings, commentary on and links to articles, personal anecdotes or any topic that relates to your website niche to feed your website daily, three times a week, once a week &#8211; the key is actually producing and posting relevant content regularly.<\/p>\n<p><strong>The lower your website ranking is on Google, the more often you should be posting blogs.<\/strong><\/p>\n<p>Search engines are greedy, hungry things and when they see you offering regular meals and that you\u2019ve got MORE rich and delicious information relating to your website\u2019s area of expertise, they&#8217;ll reward you.<\/p>\n<p>If a regular schedule is overwhelming with your current workload, don\u2019t hesitate to outsource. You can hire a blogger from $5 to $50+ per article.<\/p>\n<p><strong>Get into a habit of posting at least one blog post each week, no matter who writes it or what your website ranking.<\/strong> Something as simple as mentioning the latest trend or a popular listing will make your website far more appetizing to Google than other Realtor websites that don\u2019t feed the beast regularly!<\/p>\n<p>Related: <strong>Did you know that you can&nbsp;<a href=\"https:\/\/ubertor.zendesk.com\/hc\/en-us\/articles\/202432660-Is-there-any-way-to-edit-the-automated-blog-message-that-is-created-when-you-add-a-listing-\">customize the Automatic Blogs on your Ubertor website<\/a>?<\/strong> Why have blogs worded just like everyone else? Put your personal touch on the blogs that get loaded when you have a new listing, sale or open house.<\/p>\n<div data-counters='1' data-style='square' data-size='regular' data-url='https:\/\/www.ubertor.com\/blog\/2017\/03\/21\/why-your-real-estate-website-needs-to-be-fed-regularly-step-9-of-10-how-to-create-a-niche-website\/' data-title='Why Your Real Estate Website Needs to be Fed Regularly (Step 9 of 10 &#8211; How to create a Niche Website)' class='linksalpha_container linksalpha_app_3'><a href='\/\/www.linksalpha.com\/share?network='facebook' class='linksalpha_icon_facebook'><\/a><a href='\/\/www.linksalpha.com\/share?network='twitter' class='linksalpha_icon_twitter'><\/a><a href='\/\/www.linksalpha.com\/share?network='googleplus' class='linksalpha_icon_googleplus'><\/a><a href='\/\/www.linksalpha.com\/share?network='mail' class='linksalpha_icon_mail'><\/a><\/div><div data-position='' data-url='https:\/\/www.ubertor.com\/blog\/2017\/03\/21\/why-your-real-estate-website-needs-to-be-fed-regularly-step-9-of-10-how-to-create-a-niche-website\/' data-title='Why Your Real Estate Website Needs to be Fed Regularly (Step 9 of 10 &#8211; How to create a Niche Website)' class='linksalpha_container linksalpha_app_7'><a href='\/\/www.linksalpha.com\/share?network='facebook' class='linksalpha_icon_facebook'><\/a><a href='\/\/www.linksalpha.com\/share?network='twitter' class='linksalpha_icon_twitter'><\/a><a href='\/\/www.linksalpha.com\/share?network='googleplus' class='linksalpha_icon_googleplus'><\/a><a href='\/\/www.linksalpha.com\/share?network='mail' class='linksalpha_icon_mail'><\/a><\/div>","protected":false},"excerpt":{"rendered":"<p>Click to subscribe to audio Podcast on iTunes Click to subscribe to audio Podcast on Stitcher A steady diet of content will help your website grow. Feeding your website content enriches the meal for search engines. And happy search engines, fed regularly, move your website to the top of their search rankings. The time you [&hellip;]<\/p>\n","protected":false},"author":31812,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[1],"tags":[],"_links":{"self":[{"href":"https:\/\/www.ubertor.com\/blog\/wp-json\/wp\/v2\/posts\/13947"}],"collection":[{"href":"https:\/\/www.ubertor.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.ubertor.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.ubertor.com\/blog\/wp-json\/wp\/v2\/users\/31812"}],"replies":[{"embeddable":true,"href":"https:\/\/www.ubertor.com\/blog\/wp-json\/wp\/v2\/comments?post=13947"}],"version-history":[{"count":2,"href":"https:\/\/www.ubertor.com\/blog\/wp-json\/wp\/v2\/posts\/13947\/revisions"}],"predecessor-version":[{"id":14967,"href":"https:\/\/www.ubertor.com\/blog\/wp-json\/wp\/v2\/posts\/13947\/revisions\/14967"}],"wp:attachment":[{"href":"https:\/\/www.ubertor.com\/blog\/wp-json\/wp\/v2\/media?parent=13947"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.ubertor.com\/blog\/wp-json\/wp\/v2\/categories?post=13947"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.ubertor.com\/blog\/wp-json\/wp\/v2\/tags?post=13947"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}