{"id":14152,"date":"2018-12-05T15:57:43","date_gmt":"2018-12-05T23:57:43","guid":{"rendered":"http:\/\/blog.ubertor.com\/?p=14152"},"modified":"2018-12-05T15:59:46","modified_gmt":"2018-12-05T23:59:46","slug":"connect-with-your-customers-through-social-media","status":"publish","type":"post","link":"https:\/\/www.ubertor.com\/blog\/2018\/12\/05\/connect-with-your-customers-through-social-media\/","title":{"rendered":"Connect With Your Customers Through Social Media"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">Social media performs 2 primary function for business owners. First, by enabling your content to be directly in front of the eyes of interested people or customers; and Second, by creating a momentum through your content that builds awareness, interests, and eventually will create the reason to buy.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Social media also functions as a channel wherein you can:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Answer questions from your customer base<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Get your name and logo out into relevant communities or groups<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Establish your expertise in front of potential future customers<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">And directing traffic into your sales funnel<\/span><\/li>\n<\/ul>\n<p><a href=\"https:\/\/www.ubertor.com\/ubertor-themes.html\"><i><span style=\"font-weight: 400;\">Check out these themes that will help you with your sales funnel!<\/span><\/i><\/a><\/p>\n<p><span style=\"font-weight: 400;\">But the uniqueness of social media that keeps it apart from other forms and channels of marketing is that it\u2019s all about getting your client base or followers to market for you. Only they don\u2019t call it marketing, they call it \u201csharing relevant news and information to people who will appreciate it\u201d.<\/span><\/p>\n<p>&nbsp;<\/p>\n<h3><span style=\"font-weight: 400;\">Caring is Sharing<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">When you share something over social media, you are often triggered by the fact that the post was humorous, informative, newsworthy, or to put it in simple terms, you were triggered by your emotions. Emotion is what makes people care about something, and people who care are people who share, and you make people care by providing an applaudable content.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The essence of social media is about giving away valuable content, and reaping the benefits of free marketing of that content for yourself or for your brand. If you use your social media to try to overtly sell things\u2014including yourself\u2014people will never follow you, or worse, they\u2019ll outright block you.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The 80\/20 rule is a good example to becoming content relevant to your customers or followers and at the same time promote your brand in a subtle way. Post four pieces of content that have no direct benefit to your business, and one piece of content that is plainly profit-motivated (don\u2019t forget to apply a link to your sales funnel). The more people you convince that you are a source of value rather than a seeker of value, the more they will follow, like, and share.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">BUT WAIT! The only exception to this rule is if you\u2019re posting in a location or from a separate account that is plainly intended for selling.<\/span><\/p>\n<p>&nbsp;<\/p>\n<h3><span style=\"font-weight: 400;\">But Shares Aren\u2019t Everything!<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Getting people to share your content is very much the main goal in social media, but you have to remember that you need to balance the need to get shared with several other factors, like:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Present your business based on your brand<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Knowing which content your target market wants to see<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Follow all legal and ethical standards for use of social media<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">The last thing you want is to go viral for something that makes you look like you don\u2019t know what you\u2019re doing!<\/span><\/p>\n<div data-counters='1' data-style='square' data-size='regular' data-url='https:\/\/www.ubertor.com\/blog\/2018\/12\/05\/connect-with-your-customers-through-social-media\/' data-title='Connect With Your Customers Through Social Media' class='linksalpha_container linksalpha_app_3'><a href='\/\/www.linksalpha.com\/share?network='facebook' class='linksalpha_icon_facebook'><\/a><a href='\/\/www.linksalpha.com\/share?network='twitter' class='linksalpha_icon_twitter'><\/a><a href='\/\/www.linksalpha.com\/share?network='googleplus' class='linksalpha_icon_googleplus'><\/a><a href='\/\/www.linksalpha.com\/share?network='mail' class='linksalpha_icon_mail'><\/a><\/div><div data-position='' data-url='https:\/\/www.ubertor.com\/blog\/2018\/12\/05\/connect-with-your-customers-through-social-media\/' data-title='Connect With Your Customers Through Social Media' class='linksalpha_container linksalpha_app_7'><a href='\/\/www.linksalpha.com\/share?network='facebook' class='linksalpha_icon_facebook'><\/a><a href='\/\/www.linksalpha.com\/share?network='twitter' class='linksalpha_icon_twitter'><\/a><a href='\/\/www.linksalpha.com\/share?network='googleplus' class='linksalpha_icon_googleplus'><\/a><a href='\/\/www.linksalpha.com\/share?network='mail' class='linksalpha_icon_mail'><\/a><\/div>","protected":false},"excerpt":{"rendered":"<p>Social media performs 2 primary function for business owners. First, by enabling your content to be directly in front of the eyes of interested people or customers; and Second, by creating a momentum through your content that builds awareness, interests, and eventually will create the reason to buy. Social media also functions as a channel [&hellip;]<\/p>\n","protected":false},"author":75338,"featured_media":14153,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[1],"tags":[],"_links":{"self":[{"href":"https:\/\/www.ubertor.com\/blog\/wp-json\/wp\/v2\/posts\/14152"}],"collection":[{"href":"https:\/\/www.ubertor.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.ubertor.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.ubertor.com\/blog\/wp-json\/wp\/v2\/users\/75338"}],"replies":[{"embeddable":true,"href":"https:\/\/www.ubertor.com\/blog\/wp-json\/wp\/v2\/comments?post=14152"}],"version-history":[{"count":3,"href":"https:\/\/www.ubertor.com\/blog\/wp-json\/wp\/v2\/posts\/14152\/revisions"}],"predecessor-version":[{"id":14156,"href":"https:\/\/www.ubertor.com\/blog\/wp-json\/wp\/v2\/posts\/14152\/revisions\/14156"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.ubertor.com\/blog\/wp-json\/wp\/v2\/media\/14153"}],"wp:attachment":[{"href":"https:\/\/www.ubertor.com\/blog\/wp-json\/wp\/v2\/media?parent=14152"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.ubertor.com\/blog\/wp-json\/wp\/v2\/categories?post=14152"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.ubertor.com\/blog\/wp-json\/wp\/v2\/tags?post=14152"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}