A new year means new opportunities. As a real estate agent, it\u2019s the perfect time to look at your business with fresh eyes, try new initiatives, and find ways to build your business over the next year and beyond.<\/p>\n
New Year\u2019s marketing has so many facets. It\u2019s a time to celebrate new beginnings and to look back on the past year. With this in mind, you have a lot you can focus on! Here are a few ideas to kick off the New Year:<\/p>\n
-Write Some Blog Posts-
\nIt\u2019s winter time! You can put together a blog that covers \u201cTop 10 Ways to Winterize Your Home.\u201d It can be a quick list that you add on social media then expound on in your blog.<\/p>\n
You can also write a blog on how to find a new home in the new year. You can write about best tips based from your perspective. Write about \u201cWhen You Know It\u2019s Time to Sell Your Home.\u201d Then maybe support it with a blog about \u201cHow to List Your Home Successfully.\u201d You can also create a weekly series for a few weeks that covers these topics in more detail.<\/p>\n
-Send Some Love With A New Year\u2019s Card-
\nSome people scramble to get that holiday card in before December 25. But with a New Year\u2019s card, you don\u2019t have to! You can even wait until after New Year\u2019s.<\/p>\n
What should your New Year\u2019s card include? Keep it simple and create or choose a festive image. Perhaps one of you last year at New Year\u2019s celebration or with your team. Then, make sure you provide a call to action for referrals or to list this year.<\/p>\n
-Start Planning for the New Year-
\nOkay, so this might not be an outright marketing tactic, but you will do well by your real estate business if you start planning your marketing strategy for the next twelve months.<\/p>\n
Map out your goals for the year and the path to get there through your marketing. How often will you send those emails or postcards? When do you plan to blog \u2013 every week, bi-weekly, monthly?<\/p>\n
You might also figure out from the past year what worked and do more of that. What systems worked well and how you can grow their impact. You can also look at what didn\u2019t work and figure out what to replace it with or how to do something differently.<\/p>\n
Here are some few things you can add in your marketing strategy for 2020.<\/p>\n
-Find what makes you stand out
\n–Figuring out what makes you unique should be the first in your list of marketing ideas in 2020. When you\u2019re dealing with a competitive industry like real estate, finding something to make you stand out is important.<\/p>\n
-Consider using a chat service
\n–Everyone has a different schedule. So as a business owner, you should know and plan how to help interested customers even beyond your \u201cnormal business hours\u201d?<\/p>\n
A chat system, or chatbot, can be a way to keep a conversation going in those times when you\u2019re not available in the office or in front of a computer. It would provide coverage for your business to engage with customers who are working outside of a standard 9-5.<\/p>\n
-Mix it up with video content
\n–If a picture is worth a thousand words, then is a video worth a million words?<\/p>\n
Video has grown in popularity thanks to social media platforms like Facebook, Instagram, and YouTube. Users can live stream longer videos and post shorter clips to Instagram Stories that disappear after 24 hours.<\/p>\n
Now that we all carry around tiny computers with the ability to capture high-quality images, recording and sharing videos is easier than ever.<\/p>\n
-Reach out to influencers
\n–Engaging influencers is becoming a more popular way of getting exposure for brands or products. Real estate agents work with tons of various professionals \u2013 mortgage brokers, general contractors, interior designers, the list goes on. Go through a quick list in your head. You\u2019ll never know what kind of positive change it can bring to your real estate business and brand.<\/p>\n
-Choose quality content over quantity
\n–There\u2019s no shortage of content on the internet. With the sheer volume of content available, it\u2019s important to be sure yours doesn\u2019t get drowned out by the noise.<\/p>\n
If you retweet, share and repost every single picture and article that comes your way you\u2019ll overwhelm your audience. Engagement will decrease and it\u2019s likely your follower count will as well. Remember, they\u2019re also battling a flood of information too.<\/p>\n
Instead, set a schedule for your content. Focus on quality content that your audience will find interesting and useful. By regularly, not constantly, sharing useful content via social media and email, your network won\u2019t think of your posts as spam. Rather, they\u2019ll see you as a thought leader and look forward to your content.<\/p>\n
—<\/p>\n
-Make 2020 your best year yet-
\nThese are just a few marketing ideas for real estate business this new year. If you\u2019re looking to focus on new initiatives on this list or on your own, let Ubertor take some of your more time-consuming tasks off your plate. We\u2019ll create, design, and maintain your real estate business\u2019 website because this New Year, if you want a fresh new start, you need to embrace change!<\/p>\n
A new year means new opportunities. As a real estate agent, it\u2019s the perfect time to look at your business with fresh eyes, try new initiatives, and find ways to build your business over the next year and beyond. New Year\u2019s marketing has so many facets. It\u2019s a time to celebrate new beginnings and to […]<\/p>\n","protected":false},"author":75338,"featured_media":14463,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[1],"tags":[],"_links":{"self":[{"href":"https:\/\/www.ubertor.com\/blog\/wp-json\/wp\/v2\/posts\/14460"}],"collection":[{"href":"https:\/\/www.ubertor.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.ubertor.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.ubertor.com\/blog\/wp-json\/wp\/v2\/users\/75338"}],"replies":[{"embeddable":true,"href":"https:\/\/www.ubertor.com\/blog\/wp-json\/wp\/v2\/comments?post=14460"}],"version-history":[{"count":1,"href":"https:\/\/www.ubertor.com\/blog\/wp-json\/wp\/v2\/posts\/14460\/revisions"}],"predecessor-version":[{"id":14464,"href":"https:\/\/www.ubertor.com\/blog\/wp-json\/wp\/v2\/posts\/14460\/revisions\/14464"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.ubertor.com\/blog\/wp-json\/wp\/v2\/media\/14463"}],"wp:attachment":[{"href":"https:\/\/www.ubertor.com\/blog\/wp-json\/wp\/v2\/media?parent=14460"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.ubertor.com\/blog\/wp-json\/wp\/v2\/categories?post=14460"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.ubertor.com\/blog\/wp-json\/wp\/v2\/tags?post=14460"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}