In business, the fewer high-pressure decisions you make, the better. Due to COVID-19, business owners are making rapid decisions, under tremendous pressure, and with ever-increasing levels of uncertainty.<\/p>\n
While we don\u2019t want to pretend to know all the answers, we can at least try to alleviate some of those uncertainties that we are in by stepping back and relearning a proven process for digital marketing. This process is designed to guide your business in this time of uncertainty.<\/p>\n
The Process:
\n– Track everything, and make data-driven decisions
\n– Treat your website like a virtual customer service and sales rep
\n– Maximize your online space, starting with search engines
\n– Continuously optimize your landing pages that has a goal of conversion
\n– Establish and promote your business as the AUTHORITY for what you do<\/p>\n
Let\u2019s go through the details of each step of the process.
\n—<\/p>\n
Track Everything and Make Data-Driven Decisions<\/strong> When times are tough, you want to refocus your advertising, marketing, and promotional dollars to correct marketing channels that will deliver the best return on investment. While this might seem like common sense, it\u2019s amazing how many business owners rely on their gut intuition instead of looking at the data.<\/p>\n By tracking everything, you will have the ability to see opportunities and problems that your competitors cannot.<\/p>\n Treat Your Website Like a Virtual Customer Service and Sales Rep<\/strong> Treating your website like a virtual customer service rep means thinking carefully about the needs of your customers and coming up with ways your website can address those needs.<\/p>\n Go to your website and make a list. What key messages are you trying to convey to your customers? How clearly are those messages displayed throughout your site?<\/p>\n Of course, your website isn\u2019t just a virtual customer service rep, it\u2019s also your company\u2019s hardest working and highest performing sales rep. When treating your website like a sales rep, you need to set goals. Your data determines if your website is meeting or exceeding those goals and you must also ensure the sales-oriented pages of your site represent your best pitch to prospective customers.<\/p>\n Your website is an economic engine capable of continuing to conduct business regardless of the outside influences.<\/p>\n Maximize Your Online Space, Starting with Search Engines<\/strong> If time and money were limitless, you would put your business everywhere online where a prospect or a customer might be\u2014everywhere. Considering everyone is limited by budget, you need to set marketing priorities. Priority number one should be putting your brand in front of prospects who live within your service area and who demonstrate a need for your products and\/or services.<\/p>\n Search engine marketing\u2014pay per click advertising and search engine optimization\u2014allow you to target prospects based on their intent and location. Displaying an ad for your real estate business on Google after someone searches \u201chomes in West Vancouver\u201d is going to offer a much better ROI than someone seeing a display ad on Instagram for your business.<\/p>\n Redirecting more of your marketing budget to search engine marketing is a great way to protect your business during challenging economic times.<\/p>\n Continuously Optimize Your Landing Pages That Has A Goal Of Conversion<\/strong> Your mantra should be: Track > Test > Tweak > Repeat.<\/p>\n Think of your website as a sales funnel. By \u201ctrack,\u201d we mean that you should track each conversion point along the funnel. By \u201ctest,\u201d we mean that you should be constantly running tests to try and maximize each conversion rate, and \u201ctweak\u201d and \u201crepeat\u201d are obvious.<\/p>\n You\u2019re already spending time, money, energy, and other resources to increase leads, so it only makes sense to do your part in ensuring these leads convert into sales.<\/p>\n Establish And Promote Your Business As The Authority For What You Do<\/strong> When you go to Google and search \u201chome improvement store\u201d, who do you expect to come up? For most people, the answer is The Home Depot. How about when you search \u201coutdoor store\u201d, who do you expect to come up? For most people, the answer is REI. Both The Home Depot and REI are recognized as authorities in their respective spaces.<\/p>\n Look at their websites. Look at their digital presence. You want to do a scaled-down version of what they\u2019re doing. That\u2019s how you become a recognized authority, as what a popular saying goes, \u201cauthorities always win\u201d.<\/p>\n Great leaders embrace chaos, conflict, and crisis because they know that times like these help leaders stand out from the rest of the pack.<\/p>\n Likewise, great companies embrace economic uncertainty. Great companies know that the tendency when economic conditions go south is for weaker companies to retreat.<\/p>\n There is no better time to lift your company\u2019s authority than a societal or economic crisis.<\/p>\n While some of your competitors will start to slash budgets and cut back on services, you have the unique opportunity to get a leg up on them and become much more trustworthy. During all of this chaos, you can establish yourselves as the authority in your respective industry by continuing to deliver genuine value to your customers. You can provide them with stability, which right now is worth its weight in gold.<\/p>\n — If you have any questions or you need a consultation for your real estate business, don\u2019t hesitate to contact us at Ubertor<\/a>. There will be no sales pitch. We will do our best to help you, with your online presence starting with your website.<\/p>\n In business, the fewer high-pressure decisions you make, the better. Due to COVID-19, business owners are making rapid decisions, under tremendous pressure, and with ever-increasing levels of uncertainty. While we don\u2019t want to pretend to know all the answers, we can at least try to alleviate some of those uncertainties that we are in by […]<\/p>\n","protected":false},"author":75338,"featured_media":14540,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[1],"tags":[],"_links":{"self":[{"href":"https:\/\/www.ubertor.com\/blog\/wp-json\/wp\/v2\/posts\/14539"}],"collection":[{"href":"https:\/\/www.ubertor.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.ubertor.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.ubertor.com\/blog\/wp-json\/wp\/v2\/users\/75338"}],"replies":[{"embeddable":true,"href":"https:\/\/www.ubertor.com\/blog\/wp-json\/wp\/v2\/comments?post=14539"}],"version-history":[{"count":1,"href":"https:\/\/www.ubertor.com\/blog\/wp-json\/wp\/v2\/posts\/14539\/revisions"}],"predecessor-version":[{"id":14541,"href":"https:\/\/www.ubertor.com\/blog\/wp-json\/wp\/v2\/posts\/14539\/revisions\/14541"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.ubertor.com\/blog\/wp-json\/wp\/v2\/media\/14540"}],"wp:attachment":[{"href":"https:\/\/www.ubertor.com\/blog\/wp-json\/wp\/v2\/media?parent=14539"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.ubertor.com\/blog\/wp-json\/wp\/v2\/categories?post=14539"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.ubertor.com\/blog\/wp-json\/wp\/v2\/tags?post=14539"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}
\nDigital marketing allows you to create precise, specific, and measurable marketing campaigns. That precision leads to better and more quantifiable results than traditional advertising campaigns.<\/p>\n
\nYour website is arguably one of your most valuable online marketing assets. It\u2019s one part customer service rep and one part sales rep. Your website is the face of your company, day or night, 24\/7, 365 days a year. Your website is immune to COVID-19, and it doesn\u2019t need time off.<\/p>\n
\nThe web is a game of providing the best answers to your customer inquiries. You and your competitors are competing to be found at the top of Google, and every inch you move up on the page means an increase\u2014sometimes an exponential increase\u2014in leads, sales, revenue, and profit.<\/p>\n
\nMost business owners have no idea what their website\u2019s visit-to-lead conversion rate is. This is unfortunate because there are clear benchmarks by industry. Improving your site\u2019s conversion rate will get a greater return from every dollar you spend on advertising and marketing.<\/p>\n
\nYears ago, consumers relied on salespeople to educate them about a product or service. Today, every consumer has the world\u2019s largest library at their fingertips\u2014the internet. Your goal, through the content on your website and your overall digital presence, should be to educate prospects and customers to the point that they see you as THE AUTHORITY for what you do in your respective market.<\/p>\n
\nConclusion<\/strong>
\nAnyone who thinks they make better decisions under pressure is delusional. In times like these, you need a proven process to rely on and a partner you can trust.<\/p>\n