{"id":14838,"date":"2022-08-09T16:48:13","date_gmt":"2022-08-09T23:48:13","guid":{"rendered":"https:\/\/www.ubertor.com\/blog\/?p=14838"},"modified":"2022-08-09T17:16:10","modified_gmt":"2022-08-10T00:16:10","slug":"improve-your-real-estate-website-with-some-local-seo-tips-2","status":"publish","type":"post","link":"https:\/\/www.ubertor.com\/blog\/2022\/08\/09\/improve-your-real-estate-website-with-some-local-seo-tips-2\/","title":{"rendered":"Improve Your Real Estate Website With Some Local SEO Tips"},"content":{"rendered":"<div class=\"content\">\n<p><span style=\"font-weight: 400;\">Both offline and online, the real estate industry is extremely competitive. With tens of thousands of small, mid-sized, and large companies vying for their share of the market, finding a client and generating qualified leads are always a challenge.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Here are some SEO tips that will improve your real estate website and help it dominate in local search:<\/span><\/p>\n<h3>Conduct An Audit For Your SEO Performance<\/h3>\n<p><span style=\"font-weight: 400;\">It\u2019s always the best practice to run an SEO audit first to know which areas of your online presence you need to focus on. If your site fails to rank locally, drive any organic traffic, generate leads, or convert clients, you need to find out why.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">A website SEO audit is a huge topic in itself. For a local SEO audit, pay attention to these areas:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Site structure: XML sitemap, robots.txt, redirects.<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Page structure: Titles, meta descriptions, H1-H6 tags, ALT tags, URLs.<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Content: Keyword and link placement, structure, visual elements, duplicates, proper redirects and canonical tags.<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Links: Outbound and inbound, interlinking, broken links.<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Usability: Mobile-friendliness, site speed.<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Take note of these points and focus on improving them and you\u2019ll see a considerable increase in traffic and clients.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Remember that an optimized site will rank nicely, including for local searches.<\/span><\/p>\n<h3>Improve Your Website And Make It SEO Ready<\/h3>\n<p><span style=\"font-weight: 400;\">Once you\u2019ve pinpointed all the problem areas of your website, invest an adequate amount of hours into fixing them.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">A perfectly optimized website is essential if you want to show up in local results. Address all the SEO essentials or better, have a professional take a look and fully custom design your website to meet industry standards regarding layout, design, and how your site would adapt to various viewports.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">You\u2019ll also need to create and post in your website some relevant content that would draw your intended audience to your website. You should regularly produce content that is timely and informative.<\/span><\/p>\n<h3>Google My Business<\/h3>\n<p><span style=\"font-weight: 400;\">To build a continuous stream of clients from organic search, get your business listed in Google.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Google offers you Google My Business and Google Maps. If you list your business there, its visibility in search will dramatically increase especially if your site\u2019s age, authority, and content meet a high standard. It will definitely secure one of the top three non-paid positions on Google search results.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Obviously, users pay more attention to search results that feature snapshots, ratings, reviews, and Google Maps directions.<\/span><\/p>\n<h3>Start a Blog<\/h3>\n<p><span style=\"font-weight: 400;\">Your online presence depends on the content you produce.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">When you create properly optimized content that speaks to the needs of your targeted audience, you build your path to dominate local search results.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Here are some ideas for your blog:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Informative articles. These are blog posts about your neighborhood: schools, crime, walkability, median income, prices, social life, entertainment, restaurants, etc. Provide unique perspectives and describe the actual pros and cons of the neighborhood.<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Interviews with local business owners. These can take a pretty large chunk of your time, but it will be time well spent. They will display the soul of your neighborhood and demonstrate to prospective home buyers how nice your area is. On top of that, business owners will share these interviews on their social pages and websites, building awareness and increasing the reach of your business.<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Visual content. These are your images (ordinary and 360-degree immersive panoramic photos), infographics, video tours, live-stream videos, virtual tours, etc.<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Optimize your content for search engines before posting and sharing. Include \u201clocation-based\u201d keywords into titles, subtitles, meta descriptions, ALT image texts, URLs, hashtags, etc.<\/span><\/p>\n<h3>Social Media<\/h3>\n<p><span style=\"font-weight: 400;\">Social media can help your SEO efforts, though it may not necessarily improve your organic rankings. However, social media is important because it helps you:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Connect with your targeted audience.<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Build awareness, authority, and trust.<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Increase exposure.<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Drive more traffic.<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Convert this traffic into customers \u2013 and sales.<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">As a real estate business, it\u2019s tough to gain visibility online unless you have social media accounts (including Facebook, Twitter, Instagram, and Pinterest). Use social networks to post and share your blog content, videos, and other important things (stats, news, etc.).<\/span><\/p>\n<p><span style=\"font-weight: 400;\">You can use the power of social networks like Instagram and Pinterest to promote your site with visual content. Let users have a peek at the best home sale opportunities on Facebook. Create boards on Pinterest to simplify pinning. Share stories on Instagram.<\/span><\/p>\n<h3>Conclusion<\/h3>\n<p><span style=\"font-weight: 400;\">By doing these real estate SEO tips, you can build a strong foundation that will help you dominate your area\u2019s local search. If you do your homework and optimize your site for local search properly, it will rank nicely.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">At Ubertor, we specialize in crafting websites that will draw in traffic, make searching easier, and turn website viewers into clients. Don\u2019t waste time reinventing the wheel \u2013 let us do it for you! Contact us today for more information and get a FREE consultation on what needs to be done with your website presence!<\/span><\/p>\n<p class=\"lead`1\"><a href=\"https:\/\/ubertor.typeform.com\/to\/qL7nntvs\">Get your FREE consultation today!<\/a><\/p>\n<\/div>\n<div data-counters='1' data-style='square' data-size='regular' data-url='https:\/\/www.ubertor.com\/blog\/2022\/08\/09\/improve-your-real-estate-website-with-some-local-seo-tips-2\/' data-title='Improve Your Real Estate Website With Some Local SEO Tips' class='linksalpha_container linksalpha_app_3'><a href='\/\/www.linksalpha.com\/share?network='facebook' class='linksalpha_icon_facebook'><\/a><a href='\/\/www.linksalpha.com\/share?network='twitter' class='linksalpha_icon_twitter'><\/a><a href='\/\/www.linksalpha.com\/share?network='googleplus' class='linksalpha_icon_googleplus'><\/a><a href='\/\/www.linksalpha.com\/share?network='mail' class='linksalpha_icon_mail'><\/a><\/div><div data-position='' data-url='https:\/\/www.ubertor.com\/blog\/2022\/08\/09\/improve-your-real-estate-website-with-some-local-seo-tips-2\/' data-title='Improve Your Real Estate Website With Some Local SEO Tips' class='linksalpha_container linksalpha_app_7'><a href='\/\/www.linksalpha.com\/share?network='facebook' class='linksalpha_icon_facebook'><\/a><a href='\/\/www.linksalpha.com\/share?network='twitter' class='linksalpha_icon_twitter'><\/a><a href='\/\/www.linksalpha.com\/share?network='googleplus' class='linksalpha_icon_googleplus'><\/a><a href='\/\/www.linksalpha.com\/share?network='mail' class='linksalpha_icon_mail'><\/a><\/div>","protected":false},"excerpt":{"rendered":"<p>Both offline and online, the real estate industry is extremely competitive. With tens of thousands of small, mid-sized, and large companies vying for their share of the market, finding a client and generating qualified leads are always a challenge. Here are some SEO tips that will improve your real estate website and help it dominate [&hellip;]<\/p>\n","protected":false},"author":75338,"featured_media":14875,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[1,5,85],"tags":[],"_links":{"self":[{"href":"https:\/\/www.ubertor.com\/blog\/wp-json\/wp\/v2\/posts\/14838"}],"collection":[{"href":"https:\/\/www.ubertor.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.ubertor.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.ubertor.com\/blog\/wp-json\/wp\/v2\/users\/75338"}],"replies":[{"embeddable":true,"href":"https:\/\/www.ubertor.com\/blog\/wp-json\/wp\/v2\/comments?post=14838"}],"version-history":[{"count":3,"href":"https:\/\/www.ubertor.com\/blog\/wp-json\/wp\/v2\/posts\/14838\/revisions"}],"predecessor-version":[{"id":14886,"href":"https:\/\/www.ubertor.com\/blog\/wp-json\/wp\/v2\/posts\/14838\/revisions\/14886"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.ubertor.com\/blog\/wp-json\/wp\/v2\/media\/14875"}],"wp:attachment":[{"href":"https:\/\/www.ubertor.com\/blog\/wp-json\/wp\/v2\/media?parent=14838"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.ubertor.com\/blog\/wp-json\/wp\/v2\/categories?post=14838"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.ubertor.com\/blog\/wp-json\/wp\/v2\/tags?post=14838"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}