The Globe and Mail ran a story on the changing real estate market and it’s effect on newspaper advertising. <\/p>\nThe Globe and Mail ran a story on the changing real estate market and it’s effect on newspaper advertising. <\/p>\n
“It’s bad enough that a cratering housing market is leading to a slump in real estate advertising at newspapers, as a dreary series of earnings reports showed last week.<\/p>\n
What’s worse is that a lot of that advertising may never come back to newspapers even if the real estate sector recovers. That’s because a significant chunk of those advertising dollars are moving \u00e2\u20ac\u201d you guessed, online.”<\/p><\/blockquote>\n
(complete article<\/a>)<\/p>\n
Are you still advertising in print? do you do any web marketing?<\/p>\n
Whatever it is that you do… you should be tracking it. You should be able to know how much your online and print marketing is effecting your business. Do you know? This<\/a> and this<\/a> might help.<\/p>\n
(hat tip – Rob Lewis<\/a>)<\/p>\n
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