{"id":821,"date":"2007-11-13T18:44:05","date_gmt":"2007-11-14T02:44:05","guid":{"rendered":"http:\/\/blog.ubertor.com\/2007\/11\/13\/interview-what-if-seth-godin-was-a-realtor\/"},"modified":"2007-11-24T19:37:47","modified_gmt":"2007-11-25T03:37:47","slug":"interview-what-if-seth-godin-was-a-realtor","status":"publish","type":"post","link":"https:\/\/www.ubertor.com\/blog\/2007\/11\/13\/interview-what-if-seth-godin-was-a-realtor\/","title":{"rendered":"Interview: What if Seth Godin was a Realtor?"},"content":{"rendered":"

okidoki kinnisvara<\/a>Marketing guru Seth Godin responded to some questions that I emailed him about the real estate business. I was curious to know what he would do if he were a Realtor. I asked him 3 questions and you will see his responses below. Seth is the marketing mind behind The Purple Cow<\/a>, All Marketers are Liars<\/a>, The Dip<\/a> plus much more<\/a>.<\/p>\n

Ubertor: If you were a Realtor what one way would you market yourself differently?<\/strong><\/p>\n

Seth Godin: It wouldn’t be marketing, it would be what I DO. I would specialize obsessively. On a neighborhood or a market segment. I’d only sell restaurants, or condos, or to the gay community. I wouldn’t start doing ANYTHING where I didn’t have a good chance to be the best in the world at it.<\/p>\n

Ubertor: What mistake do most Realtors make when marketing a home?<\/strong><\/p>\n

Seth Godin: They act like invisible middlemen. Here’s the question: if you had to charge a 7% commission instead, how would you justify it?<\/p>\n

do that.<\/p>\n

Ubertor: How would you pick a Realtor to sell your home?<\/strong><\/p>\n

Seth Godin:
\nSomeone I trusted
\nSomeone respected
\nSomeone who was the clear and obvious best choice! <\/p><\/blockquote>\n

If you looking for an always entertaining, good read, then check out Seth’s blog<\/a>. He always has something to say that is interesting and entertaining. Be sure to subscribe to his blog email feed<\/a>. <\/p>\n

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<\/a><\/a><\/a><\/a><\/div>","protected":false},"excerpt":{"rendered":"

Marketing guru Seth Godin responded to some questions that I emailed him about the real estate business. I was curious to know what he would do if he were a Realtor. I asked him 3 questions and you will see his responses below. Seth is the marketing mind behind The Purple Cow, All Marketers are […]<\/p>\n","protected":false},"author":3,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[36,16],"tags":[],"_links":{"self":[{"href":"https:\/\/www.ubertor.com\/blog\/wp-json\/wp\/v2\/posts\/821"}],"collection":[{"href":"https:\/\/www.ubertor.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.ubertor.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.ubertor.com\/blog\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/www.ubertor.com\/blog\/wp-json\/wp\/v2\/comments?post=821"}],"version-history":[{"count":0,"href":"https:\/\/www.ubertor.com\/blog\/wp-json\/wp\/v2\/posts\/821\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.ubertor.com\/blog\/wp-json\/wp\/v2\/media?parent=821"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.ubertor.com\/blog\/wp-json\/wp\/v2\/categories?post=821"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.ubertor.com\/blog\/wp-json\/wp\/v2\/tags?post=821"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}