Is the Real Estate market too big for you? Feel like a small fish in the big pond? Advice from many experienced Realtors on helping you stand out is taking over a small bit in the big pond and calling it your own.<\/p>\n
Throughout the years, I\u2019ve seen many Realtors come and go, and those that stick around (and do quite successful) are the Realtors who have chosen a niche, learned the ins and outs, and became an expert in that chosen niche. My goal with this blog post is to simply share what I\u2019ve seen work so well, for so many.<\/p>\n
Now, I define a niche as something you have laser focus on. In the case of Real Estate, that can be a specific area, property type, specific building(s), or even a specific type of clientele.<\/p>\n
How you may go about choosing your niche<\/a> is up to you – it\u2019s all about finding an interest that fits you and your business. And of course, doing the hard work to understand your niche<\/strong><\/em> like the back of your hand.<\/p>\n Below is a list of value points I\u2019ve personally seen and experienced with Realtors I have worked with, that have chosen a specialized niche.<\/p>\n Homework + Focused + Specialized = Expert<\/strong><\/p>\n The first main advantage of having a niche that you are focused and specialized in is becoming an expert in that \u00a0field. Remember though, you need to put in the work. You need to study your niche, learn it, and know everything about it. Once you put in the time to understand what it\u2019s all about, let the world know through your marketing. And if you\u2019re the expert, clients will come to you instead of you reaching out to them (true story). And let\u2019s be honest, that\u2019s what everyone wants.<\/p>\n Quality Leads<\/strong><\/p>\n This leads (aha see what I did there)<\/em> directly into the next big gain – getting quality leads. Not only are more clients coming to you, but the quality itself is also vastly improved. You can be sure the leads you are receiving have a definite interest already as they\u2019re narrowing down the criteria to what they want to buy or sell.<\/p>\n Branding to a Target Audience<\/strong><\/p>\n Another benefit of having a niche is that you\u2019re not casting a huge net to sea hoping to catch some grade-A salmon; instead you can develop an efficient and deadly hook, targeting the very fish you want to catch. Having a special group of clientele means that you can better focus on what appeals to them, brand and market yourself correspondingly, and the catch will surely follow.<\/p>\n Search Engine Optimization<\/strong><\/p>\n And did we mention that the niche will be yours?! Meaning if anyone were to even search for criteria pertaining to your niche, whether it be Point Grey homes for sale<\/a> (Google \u201cPoint Grey homes for sale\u201d) or Coal Harbour Condos<\/a> (Google \u201cCoal Harbour Condos\u201d), you will automatically rank so much higher just on the basis that your site is directly relevant. Now all you need to do is update your site frequently with relevant content so Google can\u2019t resist putting you up top.<\/p>\n At the end of the day, I\u2019m not saying re-think your entire business plan if you don\u2019t have a niche, but instead keep an open mind to focusing on a niche as there is tremendous value if you do it right. Or if you don\u2019t have a business plan at all, choosing and focusing on a niche may be a good first step.<\/p>\n I\u2019ll follow up with another blog post with a few Ubertor users that have chosen a niche, and have created a plan around it. The goal is to show you first hand, how it\u2019s done, and what you can do with your business and Ubertor.<\/p>\n —
\nHere’s an excellent video from Darin Persinger<\/a> of Productivityjunkies.com<\/a> breaking down niche Real Estate marketing. The video was created a few years ago, but it’s still very relevant today.<\/i><\/p>\n