In no particular order, here are some of the things that you should do with your real estate website to help it within search engines and for use ability of your users:
1. Link your website to Google Sitemaps
2. Signup for your Google Analytics account
3. Signup for your Feedburner.com account
4. Make sure your content is unique, contains information about you, the areas you work, etc
5. Add your head shot to your contact page
6. Blog – write in your blog as much as possible about relevant topics
7. Make sure that your TITLE and ALT tags are descriptive and accurate
8. Create a useful, information-rich site, and write pages that clearly and accurately describe your content
9. Blog
10. Get other relevant websites to link to your website
11. Promote your website on all of your marketing material
12. Listings – add everything you have to your listings (photos, floorplans, voiceovers, virtual tours, videos, etc)
13. Have your company site link to your website
14. Add your listings to Craigslist.com
15. Create a Squidoo Lens and link it to your website and blog
16. Download the Google Toolbar and watch your Google PageRank
17. Submit your website to DMOZ.org
18. Blog
19. Write solid home page content in the 3rd person
20. Follow Google’s guidelines and rules. At this point, they are the god of the search engines.
If you need help with any of this please feel free to contact our support team.