Your real estate website should be a living, growing entity. The idea behind just having a website so that you can say “I have a website” is no longer going to cut it.
I preach constantly about the importance of having a blog but more importantly writing in your blog. The Ubertor website software helps you by automatically adding blog posts for you when you add a new listing, change it to sold or add an open house. Your Ubertor website will grab unique content from your listings and automatically post to your blog. In addition to that, you must be writing in your blog with good quality unique content that describes you, the neighbourhood that you operate in, your thoughts on the market, interesting tidbits, etc.
Most people refer to a blog as a “web newsletter” and assume that it is the same thing. The BIG difference between your blog and a newsletter is that A BLOG GROWS. You don’t replace your June post with the July post. You add to it. That means that your posts from 2 years ago are still on your website thus filling it will good content that remains a part of your website.
Want to see an example of a Realtor that is seeing the results of his blogging efforts?
John Jennings in West Vancouver has an Ubertor website. The automatic blogs happen every time he adds a listings, changes it to sold or adds an open house. John takes a few every moments every few days to update his visitors on Ambleside Real Estate and Dundarave Real Estate. Now, Google those terms…. see what happens.
Keep in mind, the cheapest home available for sale in Ambleside, West Vancouver is listed for $799,000.00 (not a bad area to come up number 1 in Google)
What areas are your working in? Why aren’t you targeting those areas with your website?
On a side note – John Jennings website is a great example of a beautiful website NOT designed by us. He had his site designed by a 3rd party and then our team coded it so that it works with our software. This question comes up a bit with agents, and the answer is yes, we can do almost anything with our software. Custom designs are great and we can work with them. If you have an interest in getting a custom site I would suggest we chat first as there are some ground rules that are easily followed especially if we chat before you get a new design done. (604-264-1999)