Reggie Nicolay from San Francisco is our guest blogger today from www.mytechopinion.com a blog that explains technology as it pertains to the real estate industry. Reggie is here thanks to the inaugural blog swap that RSS Piecess put together.
Reggie Nicolay, San Francisco – YouTube is turning out to be a noteworthy tool for Real Estate. Iâ€™m not just saying that because theyâ€™ll host your video for free. Letâ€™s face it; YouTube has become an online destination. And not just for teenagers. In November, iMedia Connection covered an eMarketer report dispelling myths about the average YouTube visitor. eMarketer said, ages 35 to 64 make up the largest audience, with ages 25 to 34 coming in second. I was surprised to learn this; itâ€™s contrary to what the mainstream media leads us to believe. eMarketer also stated ages 35 to 64 were the largest share of unique visitors. As if that isnâ€™t enough, according to Nielsen NetRatings, YouTube was the fastest growing Web brand the first half of this year. Compile that with ComScore Media reporting over 60% of YouTubes visitors earn 60k or over annually. Now what do you think of YouTube and its benefit to Real Estate Marketing?
Okay, so we know consumers are flooding YouTube. How can real estate agents benefit most? Why not start by creating educational videos? For example, buying your first home, the process of buying/selling, planning your move, or even financial preparation. These videos will enhance your own website, and be viewable on YouTube. You may also want to advertise your new listings or promote servicesâ€¦the list goes on and on! Just keep in mind you are making a video to represent you and your business. Keep it professional.
How do I get started?
First you need a plan! Start by reading up on a few principles around video production. VideoMaker & YouTube have a lot to say on the subject. If you donâ€™t already have a free YouTube account, create one here. Iâ€™ve also compiled a list of ingredients:
– Digital / analog video recorder (Digital is preferred. Analog must be â€œdigitizedâ€ using a converter box.)
– Tri-Pod & Microphone (Not required, but can increase the overall quality)
– Video Editing Software (For PC –Adobe Premier Elements, Windows Movie Maker or for Mac iMovie)
Once youâ€™ve created a video, you are ready to post! Keep in mind the following:
– Popular Formats: Quicktime (.mov), Windows (.avi) or MPEG.
– Recommended Format: MPEG formatted at 320 x 240 resolution with MP3 Audio.
– Movie Length: Less than 10 minutes.
– Movie Size: Less than 100MB.
– YouTube Tags: Important, these are your keywords. Think creatively.
– Embed Code: This is the snippet of code you will add to your website or blog to display your video.
Want to read more from the real estate bloggers that participated?
Jonathan Dalton’s Phoenix Arizona Real Estate Blog Jonathan Dalton vs. Bonnie Erickson’s Real Estate Snippets Bonnie Erickson