In keeping with the theme of my last post about the opening of the internet and how information is being freed all over the place – I want to direct your attention to buymenot.com
BugMeNot.com is a website that allows you to bypass compulsory registration. You can find and share logins for websites that require you to have a username and password to access the information. At this time, there top 6 most popular sites are:
www.nytimes.com
www.nypost.com
www.washingtonpost.com
www.chicagotribune.com
www.imdb.com
www.youtube.com
This is just another example of how information is being exposed on the internet. Don’t fight it, embrace it. Start blogging about your thoughts on the real estate market, give away that “report” that you have on your website without requiring clients to log in. Embrace the internet and it will do wonders for your business!
UPDATE: From Inman News – “Today’s consumer wants the information now and they want it for free – and personal contact information is now considered currency.”