Following up on our efforts to highlight the importance of having a bilingual site, here is another example to help you visualize what that looks like. To reiterate, a bilingual website is a great way to attract and retain foreign investors as clients. The rapid growth of off-shore buyers is one of the top reasons Vancouver’s real estate market booms in comparison to the rest of the country. Adapting your website so that it appeals to this demographic demonstrates market expertise, professionalism and cultural capital. Get on board or get left behind.
Take a look at realtor Effie Lin‘s new bilingual website. Promoting her brokerage’s (New Coast) colour scheme, her site is clean and easy to navigate. The content on the homepage can be switched from English to Chinese with the click of a button
Not only are her active listings fully translated but even board reciprocity listings show the property details in Chinese, allowing for comprehensive listing research.
If you are interested in taking the bilingual route we would be happy to walk you through the process. Get in touch!