Basic Search Engine Optimization 101: Keywords

By The Marketing Guy

Photo by NisonCo PR and SEO on Unsplash

Keywords are the topics or ideas that define the contents you use in your website. In SEO, Keywords are the words and phrases that searchers key into search engines, also known as "search queries."

Everything on your website — images, videos, texts, etc. — uses keywords to be identified, these contribute to the relevancy of your content that helps boost your search ranking. Search ranking is important if you want your website to be seen on the first page of the search results whenever someone enters their queries in search engines.


Using Keywords On Your Real Estate Webpage

Creating compelling and powerful content is the key to making your web pages important to your target and intended market. Providing real value through content does not only boost trust and confidence in your audience, it also sends hints to our robot friends at Google that your website is relevant. Relevant websites have the highest probability of getting the top spots in the search ranking.

Unique keywords must be used on each page of your website. This way, humans and bots can be reassured that you have what they are looking for. The best way is to add the unique keyword in the page title and must have several occurrences in the body of the page content.

Tip: If you want to have an increased local SEO ranking, try using the address or landmarks as your keyword combination. For example, if you are selling a house at the waterfront of Horsefly Lake, then your webpage title and content of the text body must have the keywords: Waterfront Home Horsefly Lake.

You can also add your web page's primary keyword into its URL address, the meta description, and the alt attributes of images found on the page; all of these places will help clue search engines in on what your content is really about.


Real Estate Content Strategy And Keywords

Keywords define each webpage of your website. They help you organically rank in search engines and drive the audience to you that has similar interests to what you are saying or selling, but how do you boost your rank? How do you become relevant to your audience? That’s where content strategy comes in.

The fundamental concept of content strategy is to provide more valuable information on your selected topic or keyword - this could be done in the form of blog posts. This way, you create a network of information for your target audience about the topic or keyword that you are elaborating or selling.

Tip: In real estate, you want to become an authority or an expert in your local community. When you’re selling a property at Horsefly Lake, you must know important things about the nearby community and then create content that could help you sell the property. From history to upcoming events, these contents can help increase your search rank and make people trust you more.


How To Start A Content Strategy

  1. Organize all your webpage’s keywords in one spreadsheet
  2. Arrange the keywords based on importance and schedule when you want to publish your content
  3. Identify the primary keyword for each blog article (keywords must be aligned with your web page's keyword. For example, your web page's primary keywords are “Waterfront Home Horsefly Lake”, and your blog post should have a title of “Fun Events at Horsefly Lake” or “Summer at Horsefly Lake”.
  4. Measure your success. Add columns in your spreadsheet: keyword search volume, your website’s organic traffic, page authority through page traffic, and any other metrics that are important to your business, (ex. this could be social media likes, shares, etc.)


The end goal is that you want your web pages to gain qualified traffic and generate leads for your business. Generally speaking, your homepage will target a very broad industry term, and as you create category pages, listing pages, and blog articles, they will drill down into your niche and target more specific needs because of those unique primary keywords.



At Ubertor, we specialize in crafting websites that will draw in traffic, make searching easier, and turn website viewers into clients. Don’t waste time reinventing the wheel – let us do it for you! Contact us today for more information and get a FREE consultation on what needs to be done with your website presence!

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