The real estate market is officially online. What used to be an industry that depended on cold calling and traditional marketing, is now an industry that relies heavily on social media marketing.
If you’re a realtor, you understand how big of an impact social media has on building trust in your client base. Social media is a major lead generator for real estate businesses, yet most real estate brands fail to maximize their efficiency online.
It’s simple to tweak your content strategy in order to achieve great results for your real estate brand. Here are some social media marketing tips that will help you step-up your real estate business.
1. Hashtags
Hashtags are often misinterpreted as a tactic with the sole purpose to increase likes on a social media post. While hashtags do bring more engagement to your content, they also facilitate discovery on social media. They are an avenue for potential customers to find your real estate brand.
You can use real estate hashtags for your content, as an excellent way for homeowners and buyers to find you. But, hashtags are an even better way for you to discover potential buyers and opportunities for your real estate business.
2. Quotes And Testimonials
If you run a real estate business, you probably know how difficult it is to come up with quality content for your business. You’re looking for simple ideas that resonate with your audience, so that you can focus your main efforts on buying or selling homes.
Real estate quotes and testimonials are a great thing to include, and a way to improve your overall content strategy. The fun and chatty nature of sharing quotes can help you build trust and camaraderie with your audience.
3. Social Media Tools
Time is always a scarce resource, so maximizing efficiency is important in real estate social media marketing. There’s always something else to do, and if you can spend less time creating content, you can spend more time closing deals and buying homes. There are a ton of real estate marketing applications that can help you maximize exposure to buyers and save time.
With the amount of technology and resources available online today, you have the ability to simplify and automate marketing for your real estate brand. The barrier to create great content is low and you can save yourself quite a bit of money by using the right resources for your social media efforts.
Stock Photos
Getting professional photos taken can be quite expensive and although it’s often worth it to pay for professional imagery, you may not have the budget. The good news is, you can get photos for free that will work well for your social media marketing. There are plenty of websites that offer free stock photos, but some of the best ones for real estate images, include: Unsplash, Stocksnap.io, and Burst by Shopify
Creating Social Media Graphics
Once you acquire great stock images, you’re off to an excellent start. But having bare stock photos isn’t enough. You need to be able to customize your social media posts to resonate with your audience. Using stock photos, you can create customized social media graphics with text, shapes, icons, and much more to help cater your message and really reach your target audience.
Infographics are a great way to engage with people and they provide an easy way for your readers to consume your content. If you’re looking to highlight quantitative information, creating a real estate infographic is the way to go! Done correctly, an infographic is a highly shareable piece that shows industry expertise.
Automating Social Media Posts
Consistency in your social media posts can make a huge difference in your social media performance. Having a consistent post schedule is essential, but that can be extremely tough in the real estate business where your schedule is always changing.
That’s why we suggest using free tools and online resources to help you automate your social media posts. That way you can prepare content ahead of time, and keep your posting to a regular schedule, even if your schedule is variable.
4. Real Estate Blog Ideas
Every real estate website seems to have a blog, but many blogs are either inactive or fail to provide any real value for their audience. Your blog posts should help you show your expertise in the real estate market and they should be optimized to attract new prospects to your website and social channels.
5. Success Stories
It may seem like posting every time you close a deal is just bragging, but it actually helps build trust and confidence in your real estate brand. The more people see you both buying and selling, the more they’ll trust you when the time comes for them to need your services.
User generated content is especially powerful in this case. Share people giving a shout out to your page, and if your customers are on social media themselves, they can always tag you to generate even more engagement and interest. But even if they aren’t posting about it, whenever possible try to get a photo with the happy customers in front of their new home, and share it on your social media channels.
6. Videos
Video is a great option for connecting with your audience. It’s dynamic and engaging, and it typically performs well both in the algorithms and in engagement.
Don’t be afraid to get in front of the camera and be yourself. Remember to put yourself in the shoes of the consumer, and make sure your videos offer value. Educational and informational videos are often a huge success, you can offer general information like how to find a good mortgage broker, updates on the industry, or things relevant to your local community.
Another popular choice is the live video. “Going live” may be intimidating at first, but it’s a valuable way to reach your audience and drive even more engagement. Live videos allow you to host a live Q & A session, such as “Ask Me Anything About Buying a House,” which you schedule ahead of time, so you can share your expertise directly with your potential customers.
7. Collaborate With Local Businesses And Experts
Many realtors have partnerships with other local businesses, such as photographers, mortgage brokers, home stagers, and inspectors. It can be valuable to connect with others in your community, and when you do it’s easy to give each other a boost on social media. You can share each other’s content, and even create content together, and even create resources together.
Remember that it’s not just about waiting for them to share your content. In fact, promoting them can help you to establish greater trust and credibility.
8. Collect Reviews
These days, most people are not going to hire anyone for anything until they’ve read a few reviews. That’s why it’s vital that you collect reviews and make it easy for potential customers to see them.
On Facebook, the Reviews tab is located to the left, and you can send a direct link to clients after working with them, to remind them to leave you a review. You can find this link under the Settings section of your Page once Reviews are enabled.
When a potential customer is on the brink of hiring you, they’ll likely be looking for reviews and testimonials to give them a clearer picture of what working with you may be like. That’s why having positive reviews right on your social media platform is so valuable. If you’ve been doing a good job with your social media marketing, great reviews will be just one more reason they’ll trust you, and choose you to help them.
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Final Thoughts
The influence of social media and online marketing has made a huge impact on the real estate market. Social media has changed the way that real estate businesses reach their clients and has forced companies to be more interactive and more customized to their audience.
Time is always a rare resource for business owners and real estate brands are no different. Making time for real estate social media marketing can be tough, but there are several tools and ways for real estate companies to minimize the work and maximize results. By optimizing ads and social media posts, businesses should see better performance on social posts.
Focus on generating content surrounding your end-user. Once you know what content to create, use available free resources to create professional content with excellent visuals. Put yourselves in the shoes of your consumer. What would you like to see if you were buying and selling a home? Cater your content and you will see great results.
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If you need help with your real estate marketing, Ubertor is here to help!
Ubertor has been helping Realtors around the globe - building, designing and creating online presence for almost 20 years. We've helped shape the Real Estate industry by providing technology innovations to Real Estate firms, brokers, and agents and helping them sell their listings and build their brand.