Marketing guru, Seth Godin wrote a great post today in his blog about the real estate market and Realtors specifically. Here are a few snippets:
“Plan A: You should quit selling real estate.”
“Some of you will stick with the standard business card with the standard photo, the standard office and the standard ad strategy and the standard approach to making the phone ring. It’s going to be a long haul if that’s your route.”
“The ones that are left, that’s you, can consider Plan B:
If you’re not going to be able to make a living by taking orders, by selling houses the way everyone else does, by using the never-ending rise in real estate prices to make sales, then what are you going to do? Whining is not an option.
In fact, I think this is an extraordinary opportunity for you.”“The first is to become the expert in what you do….”
Check out the rest of Seth’s post about marketing real estate. It is an interesting take on the market and it has NOTHING to do with the listing. It is all about becoming an expert in your field.
3/21/2008 at 8:46 am
Seeing how Seth Godin is one of the experts in his field, its not surprising to see him confront this issue.