My co-author of Sociable!, Shane Gibson, wrote a blog post the other day that is quite relevant to the Ubertor audience.
From Shane’s post:
“I saw this great example of how a customer owns your brand in social media. While some Realtors may blog and tweet the links, or others build Facebook page shrines in their likeness, Jack Bernard has been branded by his customers online. You obviously want both, but this creative list as to why he’s the best Realtor in the world is a great example of how a raving fan can use their social influence to promote your business.” (see the whole post and images over on Shane’s blog)