Being a real estate agent requires you to be a great seller and one of the first impressions potential buyers will have of you is the real estate listing descriptions you write for your properties.
Sometimes properties can practically sell themselves—as long as they are priced right and the property listing description plainly conveys why it is the deal of a lifetime.
Below are the pointers summarized by Ubertor, the top real estate website provider in Canada and USA.
Make your listing shine by giving it an eye-catching, different-looking headline. Tips for a good headline?
a. Short and sweet: Try not to make your headline more than five to eight words.
b. Emotive: Use powerful, descriptive words to evoke a response. Take a look at one our Ubertor’s customers sample property listing here
- Straight to the point!
a. In your first sentence. Inform your readers immediately what this real estate ad is all about. You can write something like this: “ Modern Minimalist condominium with spectacular Bay area view! Quick sale!”
b. The opening statements answer what a reader often asks (“What am I looking at?”) and give them a reason to continue reading
- Compelling Selling Points
a. Next, you should list the core features of the property, while emphasizing the inspiring and compelling features of the property.
b. Look at Ian Watt’s description on his property hosted with Ubertor
“Welcome home to the most exclusive boutique residence in Downtown Vancouver, Cinque Terre.
Formal, bright and stunning, this south facing luxury residence occupies the entire 3rd floor and offers over 2,800 square feet of dramatic open space, private elevator access, 3 bedrooms, 2.5 luxurious bathrooms, hardwood floors, custom millwork, a gourmet kitchen, a formal dining space, 4 Juliette balconies, with an entertainment sized terrace with views breathtaking views across water.Located at Sunset beach and steps to English Bay, Cinque Terre’s location provides the best Vancouver has to offer without compromising elegance, exclusivity or quality. This city estate comes complete with 3 private parking and 1 storage room as well.Showings for this one of a kind world class trophy property are by appointment only “
Lastly, It is important to conclude with a call to action (CTA) that tells your buyers how to act. There is nothing wrong with conveying a sense of urgency at the end of your real estate listing descriptions. Here are two examples:
“This house is only available to the first buyer who acts NOW. Call xxx-xxx- xxxx.”
“Why are you still reading this? Visit our stunning realtor website now!”
We are a team of passionate craft persons working together to create visually stunning, engaging and easy to manage Real Estate websites that can be used globally.
Ubertor has helped Realtors sell over 125000 properties and over $90000000000 in property value since our start in 2000.