Building a brand is not about showcasing a list of features, services and even products; it’s about creating, elaborating and expanding the message of who your company is and what are the things you are known for. What are the things you should do to build your brand and gain the recognition your company needs to go head-to-head with the competition? How do you engage your brand to prospects and customers in a manner that makes them buy into your concept and remember it?
Whether you’re a local real estate agent or a national real estate franchise, here are some tips for maximizing your messaging and selling your brand well:
Know Your Brand
The first step before you can start selling something is to know who you are. Understand what your brand is, the things you stand for, and your mission and purpose. What are the things that you can offer? Define and understand your brand intricately in order to know how to market it well.
What Is Your Key Message?
Once you’ve gotten to know who your brand is, the next step is to figure out a way to communicate your brand image to your customers and potential clients. Create a simple and concise statement that reflects your brand, like an elevator pitch. Whatever message you come up with should be incorporated in all of your branding and communication materials, from business cards to social media profiles to sales plans.
Who Is Your Right Audience?
Offer what your clients need; this is the most basic ideology about selling. If you want to successfully sell your brand, you need to identify the audience who are looking for the things that you offer. So say that you sell high-end houses, for instance—you have to devise a plan to attain exposure to the upscale market who are looking for a house. Do your research, invest on activities or events that could expose you to your desired target market, create personas to distinguish them and create marketing plans specific to them.
Leverage On The Facts
Everybody’s claiming to be the best. So to stand out from all the exaggerations and hype, offer proof and facts. Competitive facts about your services or products and why they matter is one of few best ways to inform prospect clients and customers that you are their best choice—have these corroborations ready and prepared, so it’s easy to share with potential clients.
Use Several Media Outlets
Branding is not just a one-time conversation or an attractive brochure—it’s a complete plan of marketing and communication which involves a solid presence, quality advertising, consistency and persistence. Here are some media outlets that you may not have thought of:
- Create a working and functional website
- Utilize Social Media
- Make use of digital media platforms for your photos and videos
- Incorporate the use of Virtual Reality
- Make use of content channels such as blogs and microblogging sites
All these items will help you promote your brand and extend your reach to your client’s network and build your social proof to new and potential customers.
There are also other opportunities that will help you build your social proof and establish you as an expert that will give more power and authority to your brand:
- Speak at events
- Writing guest articles
Contributing to events or places that will enhance your authority online and off is always good for your brand.
Consistency if the secret of most brands who are well-known and powerful. By regularly repeating their core messaging across all their marketing materials and efforts made them become trusted by their customers and audience.
Aside from content, it is also crucial to be consistent with appearance, ensuring the same look and vibe in all your communication assets. Look at your logo, the color scheme, the font choices and style: are these consistent everywhere you’re present? If not, you should apply the necessary changes or else you could be making it harder on your company to sell your brand.
Have you been putting these tips into practice in seeking to sell your brand? Remember that putting effort to your branding can create a great impact on your company. What people know, they trust; and what they trust, well they buy. Make your brand known to your customers and you’ll see a shift in your selling.