Scenario: You’re having a tough time increasing organic search traffic to your website, or acquiring a decent amount of email signups, or generating leads and closing more sales; it’s possible that your bounce rate is too high.
This means that your website visitors and possible customers bounce off from your landing page. While you want to increase most metrics measures, a higher bounce rate is a no-no.
A high bounce rate is a symptom that something is off in your website content strategy, which sometimes mean that you’re not attracting the right visitors or maybe the visitors coming do not have a good user experience.
According to experts, when you start to see a high bounce rate on your landing pages, it’s an indication that your website needs a serious redesign, not just in content but also with the user experience. Here are some ideas that could help you lower your real estate website’s bounce rate:
You do not want your website to boot up on your screen for too long, or else your audience will be frustrated and leave.
Check for file sizes of your listing images, video contents, PDF files, etc., these can all be factors why your website load time is slow.
Huge file sizes found in your website, slows down your load time speed and force your real estate website to have an increase in bounce rate.
After you’ve attracted visitors with your headline and built interest with the content, don’t lose them with a weak CTA. The action you don’t want is an increase in the exit rate. You want every site visitor to buy, or at least think about it. Whatever you do, make sure that your CTA is compelling. It should compel users to click and see what’s on the other side.
When optimizing the CTA, every element matters. Even something as seemingly small as changing the text on a button can make a huge difference. Specifically, it can engage users and lead them to a resource page on your site, thus reducing bounce rate.
Remember that great calls-to-action will improve usability. When that happens, your ideal customers will gladly stay on your site. Every second spent on your site, due to an enhanced CTA, will improve your conversion rate and lower your bounce rate.
Layout And Navigation
In line with the compelling call to action, the next thing your website visitors looks at is the layout and the how they can smoothly navigate your real estate website.
If your layout is messy-looking and your navigation makes it hard for visitors to quickly find what they’re looking for, they’re going to bounce. Check the following items:
– Make sure your website has obvious labelling on all of its inner pages.
– Your website must flow well. No dead ends. Point your audience to the right direction.
– Be consistent with color, layout type, font style to complete the user experience.
With regards to navigation, adding IDX search function in your website will allow your visitors to search, browse, and view MLS listings directly within your website. Real estate listings are usually the biggest driver of traffic to a real estate agent’s website. Visitors come to look at for-sale homes and properties that match their criteria.
IDX improves your website’s value significantly, giving visitors a huge reason to stick around, which will result to lower bounce rates and higher conversion rates.
If your website does not have the capability to adapt beautifully to any screen sizes, then your audience will quickly click away and find another who can provide them the mobile experience they need.
On top of audience dropping out of your website due to lack of mobile friendliness, search engines such as Google will also not be a fan. Search engines prioritizes mobile-friendly websites in search results over sites that aren’t mobile responsive.
Reducing your bounce rate helps to boost your conversion rate. Once you understand that conversion architecture, you can develop a clear content strategy that will grow your business.