Here are some SEO tips that will help boost your real estate website’s local search rank and increase your audience traffic to generate qualified leads:
Initiate A SEO Audit
An SEO audit is your best bet if you want to know the areas you can improve in your website presence, specially if your site fails to rank locally, drive any organic traffic, generate leads, or convert clients.
The aim is to have a comprehensive approach to know how you can improve your website. This means auditing your rankings, backlink profile, existing content… anything that could be hindering your search performance.
Remember that an optimized site will rank nicely, including for local searches.
Start fixing your website
After you’re done with audit and knowing which areas are in need of fixing and improvement, spend enough amount of time into resolving it. An optimized website is the key if you want to be seen by your target audience in their search results. Address all the SEO essentials, including:
– Researching and analysing keywords
– Adjusting all your site’s URLs to be SEO-friendly
– Improve on tags and meta descriptions
– Adjust your images
– Use proper link placements
– Fix broken links and redirects
– Improve on website load time and server response
– Create better content
– Improve user experience
– Schema
– Robots.txt
– Create XML sitemap
– Install SSL certificate
– W3C validation
Ask for help if it’s your first time doing the SEO fix.
Provide better mobile experience
Everybody now are browsing through the internet using mobile devices and over 48 percent of all real estate searches are now initiated on mobile. With this in mind, you have to make sure that your potential clients can access and use your site conveniently on any mobile device.
Here are key areas that needs to be addressed in mobile optimization:
– Responsive design
– Page speed
– Hosting speed
– Homepage
– Site navigation
– Site search
– Forms
– Conversions
– Usability
All of these are pretty important to your rankings and conversions. Visitors expect your site to load in less than two seconds and will immediately leave unless you provide impeccable user experience.
Initiate a blog
By creating a blog, you not only answer the questions of your intended audience, you also help your website rank organically in local search results.
Here are some topics that can guide you to start your blog:
– Informative articles. These are blog posts about your neighborhood: schools, crime, walkability, median income, prices, social life, entertainment, restaurants, etc. Provide unique perspectives and describe actual pros and cons of the neighborhood.
– Interviews with local business owners. These can take a pretty large chunk of your time, but it will be time well spent. They will display the soul of your neighborhood and demonstrate to prospective home buyers how nice your area is. On top of that, business owners will share these interviews on their social pages and websites, building awareness and increasing reach for your business.
– Visual content. These are your images (ordinary and 360-degree immersive panoramic photos), infographics, video tours, live-stream videos, virtual tours, etc.
Utilize social media
Social media can help your SEO efforts, though it may not necessarily improve your organic rankings. However, social media is important because it helps you:
– Connect with your targeted audience.
– Build awareness, authority, and trust.
– Increase exposure.
– Drive more traffic.
– Convert this traffic into customers – and sales.
As a real estate business, it’s tough to gain visibility online unless you have social media accounts (including Facebook, Twitter, and Instagram). Use social networks to post and share your blog content, videos, and other important things (stats, news, etc.).
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Implement these real estate SEO tips and it will help you build a strong foundation that will help you dominate in local search.