The Christmas season is here! Yay or nay? Although the Christmas period is somewhat a slow period for most real estate agencies, it is not the time to fold hands, watch and enjoy the season. This is the perfect time to promote your business to past clients and prospects because it might be an opportunity to get the best leads and even make few sales here and there.
It is time to implement effective Christmas marketing ideas for your real estate marketing. In this article you’ll get some useful tips on how to enjoy the holidays while still promoting your business.
-Participate In Your Local Community’s Christmas Event-
One of the best ways to engage your local community is by taking part in the events they care about such as the Christmas event.
This will show that you support important community causes. This may mean even sponsoring the Christmas event.
Taking part in the local community Christmas event can help you promote your brand and grow your community. It will give you a name in the community and prospective customers will see and know you care for the community.
Here are some ways you can take part in your local community Christmas event:
-Provide giveaways
–Giveaways are the best way to say thanks to your community. One real estate marketing ideas you can incorporate here is a gift card giveaway to a grocery store, a staycation offer, etc. This will help you build brand awareness for your real estate business.
-Run a contest
–You can run a contest to engage both the adults and children in the community during the Christmas event. Real estate marketing ideas you can use include organizing a contest for best decorative cookie or Christmas bauble.
-Collect donations for a charity
–If you sponsor the Christmas event, you can use it as an opportunity to collect donations for a charity in your community. The donations can be in cash and kind. You can also make financial donations to a local charity or provide toys for children.
-Advent Calendar Giveaway-
The second Christmas marketing idea is the use of advent calendar giveaway. Using the advent calendar giveaway as a Christmas marketing idea is not new. It has been in existence since the 19th century. The real estate marketing idea started in the 19th century in Germany. People were counting down on the holiday with chalk marks and pictures. There is a gift for each day before Christmas. Currently, a lot of people are using it as part of their Christmas marketing idea.
Today, you can use advent calendar giveaway designed for social media, especially Instagram. You can share a gift or a prize for each day to build an engaged and a vibrant community of followers.
Here are some ways you can create an effective advent calendar giveaway for your real estate business:
-Use relevant giveaway options
–To get the best out of the advent calendar giveaway Christmas marketing idea, you need to choose the giveaway options. Actually, there are three options you can use viz: run a different giveaway for each day, giving a final prize draw for users who commented on the post on each day and running daily giveaways with final prize.
-Free resources as giveaways
–Use attractive and original giveaways for each day. Make it a habit to let your fans know the giveaway for each day to whet their appetite.
-Renovation Pictures Contest-
The third Christmas marketing idea you can use to grow your real estate business in this season is to encourage your fans to show their renovation pictures. It can be before renovation and after renovation pictures. People are proud of their achievements, especially task where it involves creativity like renovation.
A great way to grow your business with this Christmas marketing idea is to run the best renovation contest on your social media networks such as Facebook and allow users to post pictures of the recent renovation they did on their homes or property. You can then offer the winner a special gift. Usually, the winner will have lots of comments or likes on their pictures. This Christmas marketing idea is great as it generates awareness for your brand.
-Display Current Property Listing Pictures-
The fourth Christmas marketing idea is to display current property listing pictures. Real estate business thrives on pictures of property listings. It helps to spark up interest in prospective buyers. By using a reliable website provider (like Ubertor), it will help you flaunt your listing pictures in the most attractive way.
This Christmas marketing idea works because people love images. All you need do is to host a voting contest at your Ubertor website’s blog area. Ask your fans and followers to vote on the property they love the best. Pick the winning picture and give the winner a relevant gift. Use the winning picture to create real estate adverts on your website and social media channels to help you drive more interests.
-Host A Holiday Contest-
The fifth Christmas marketing idea is to host a holiday contest. Christmas is a season of giving. Therefore, this is the best time of the year to give back to your fans and followers. It is the perfect time to host a different holiday contest.
Here are some ways you can implement for your holiday contest:
— Tell your followers to share their best Christmas decoration picture and give the winner a gift. You choose the winner by picking the follower that has the most like or comment on their picture.
— Encourage your followers to share the best Christmas recipe.
Ask them to share the pictures of their Christmas tree decorations. Choose the best decorated Christmas tree and give the winner a gift such as an Amazon gift card or a voucher to shop locally.
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There you have it! Ideas that will help improve your real estate marketing and beat your competition to the game this Christmas season. What are you waiting for? It’s time to put these Christmas marketing ideas to work.