How does a real estate agent make a genuine connection with new clients by modifying their marketing strategies? Here are some effective ways on how real estate professionals can adapt their existing marketing strategies to generate more qualified leads:
Your Strong Personal Brand
Real estate agents today must understand that the key to attracting opportunities lies in developing a strong personal brand. They need to articulate their positioning well, have a great personal introduction on their digital assets (e.g. their website or social media profiles), create valuable content and continuous engagement with their target audience.
You should also ask yourself, “Why you?” What are the unique qualities that make you different and are the reasons someone will see you as their trusted adviser in one of the most important decisions of their lives. Focus on that and create your own brand. Make yourself the expert and have a business plan.
Be Authentic
A lot of agents are afraid to show their personality, interests, hobbies and what makes them unique but people choose to work with people they like and trust. By being candid, friendly and genuine, you’ll attract clients who you’ll be able to build rapport with easily and enjoy working with. Almost all my business is referral-based now.
Keep An Eye On The Market
Market volatility has been the theme of 2020. Strong conditions preceded a full stop with sheltering in place followed by frenzied buying activity— and all in the first half of the year. Having a constant pulse on the market and a platform to voice observations will help you stand out from your competitors as conditions remain in a constant state of change.
Help People Save Money
People are looking to save money. Providing upfront lease offers that include savings tied to more convenient payment options is essential to closing leases. This is especially true for prospects with less-than-perfect credit who don’t want to pay extra deposits to qualify for a lease.
Focus On Engagement
Engagement, engagement, engagement. What does that mean? Instead of cold emails and posts, engage in others’ content with meaningful reactions. Build an audience by being a thought leader in your industry. This doesn’t mean just sharing interesting articles; it is about telling your story and giving your insights on the current market.
Speak To Safety Procedures
Speak to reopening procedures and safety. In all of your real estate marketing efforts, share current showing procedures, and how you will be providing a safe environment for the client to view the property. These days, safety is at the top of clients’ minds.
Simplify Your Messages
One effective way agents can adapt their current marketing strategies to attract clients is to simplify their messages in marketing. Use current trends to engage the minds of consumers without losing what that your actual brand stands for. Fun, honesty and the factors that make your brand and marketing message unique should flow throughout your marketing. Quality over quantity.
Educate People About The Market
The key is to educate people on what is happening in a market. Most realtors are commission-focused, not relationship-focused. You need to become the expert in your market and know everything.
Leverage The Right Technology
Whether it’s virtual showings or software that allows prospective buyers to furnish an empty space virtually, leveraging technology is key. Technology can let people imagine themselves in a home. Keep everything in one place and leverage a number of solutions so everything isn’t done through email, text and phone.
Keep Marketing To Your Past Clients
Homebuyers listen to their friends, and you want to stay top of mind to your past clients, who are your success stories. Keep marketing to them. Whether it’s monthly, quarterly or yearly, your past clients should know about how you are growing your business, your most recently sold properties and your latest insights on the market.
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Conclusion
Real estate agents are always on the lookout for new clients. Advertising and marketing form a significant part of connecting with new clients and building relationships. However, in this new world where virtually everything is being moved online, real estate agents must learn how to navigate advertising and marketing anew.
For 20 years now, Ubertor has been helping realtors around the globe. We’ve helped shape the Real Estate industry by providing technology innovations to Real Estate firms, brokers, and agents and help them sell their property and build their brand. Talk to us on how we can help you improve your branding and marketing.