Many real estate professionals turn to social media for lead generation. More than 2.03 billion people in the world use social media, and a good bit of their purchasing decisions are being driven by what they see and learn there. But successfully connecting with potential real estate clients via social media can be challenging. Although the real estate industry boasts the highest frequency of posts per week, it experienced the lowest level of engagement.
Bottom line: You’re trying to connect with clients, but they just aren’t very receptive. Make your efforts worth it by following these tips:
1. Own your domain name
Oftentimes, new agents may leverage their brokerage website. While having your own page and personal profile on that website is important because it gives you additional search space. Owning your own “.com” with your name (e.g., JohnDoe.com) further raises your profile in search engines.
Whether you are using Facebook, Twitter, LinkedIn, and so on, make sure there are clean and distinct links back to your website. This will make sure that your brand is continuously reinforced and seen by the people who are looking for your services.
Owning your own domain is an important first step on the road to successful real estate lead generation. Just ensure that your website is professional-looking and user friendly. Getting them there is only half the battle. Keeping them there requires a sophisticated site loaded with valuable information. If you want help with your website, we at Ubertor can help you achieve your website goals that jumpstarts your online presence.
2. Take your social content to the next level
Want to hear something a little sad? 70 percent of your clients will forget you after just one year. That’s why you have to make them remember you. Even if they won’t necessarily be in the market again for a while, you can’t forget about them either. Word of mouth promotion is still the best way to land new real estate clients, and past clients will eventually know someone who needs a great agent. When that time comes, you want them to remember your name.
Staying relevant and top of mind is always a goal.
Provide your followers with content they actually want to read, including news about the neighborhood, DIY posts, home maintenance, market updates and so on. You’ll stay on their minds, and they will be more likely to refer you to others.
3. Make it all about connections
Social media was designed for networking. When using social media for real estate lead generation, take the time to build connections. Identify the influencers in your area, whether that includes a local public school system, newspaper, or five-star restaurant. Follow those influencers and share their content. This will encourage them to reciprocate. When someone shares your content, remember to repay the favor. That’s how you gain exposure, followers, and potential real estate leads.
4. Tease your followers just enough
Sometimes you have to provide followers with just a taste so that they want more. It is a powerful tool that helps to grab attention and build anticipation. For this to work, find out the social media channels, timing, and the right content that would be useful to you.
Apart from that, email marketing will also allow you to share more details.
Using social media as a tool for real estate lead generation can be tricky, but it offers a lot of potential. Use the above tactics to up your game and start generating solid leads through your social networks.