In real estate your profession entails the use of in-person connections and since you are selling an offline entity and something tangible, you need to figure out how to bridge the gap between offline and online.
Online promotion, self-branding and lead generation are the three most important skills you’ll need to master in order to grow your real estate business online. Here’s what you need to know:
Take Advantage Of Geotargeting
Whether you are a real estate agent or broker, your local community is important. You want to be able to reach people who are looking to buy and sell locally. Luckily we can find those people pretty easily through geo-targeting.
You can do this manually through Instagram & Twitter by searching locations. Or you can do this through social advertising on Facebook, Twitter & even LinkedIn.
Photos Are Your Best Friend
Photos are worth a thousand words and in real-estate how you present your properties are very important. This means you need to showcase them on Facebook in albums, on Pinterest in boards, on Instagram with geo-tags, on your website and through email. Photos lend themselves really well socially, so make sure you use them to your advantage.
Video Will Differentiate You
Every other agent out there is using photos, but not everyone is using video. Video is not only super engaging on social media sites, but it can also help you get that much needed facetime with your prospects and clients.
Think about using sites like Tiktok for 6 second real-estate tips or longer features on YouTube to showcase your properties. It’s more authentic than photos and gives you that added boost through search.
Be A Local Expert
You probably know your area like the back of your hand. That’s great. Now it is time to show that to the world. Educate people on why your community is the best and they will start coming to you for everything.
Know the best restaurants? Schools? Events? This will brand you as an expert. Use it and make it fun. No one wants to hear only about your properties, we want to know why we should live there too.
Nurture Your Leads
This is something that too few people are doing. You have to nurture your leads online and off.
Online means through drip campaigns and email marketing. Since the life of a lead can range from a month to many many years, you want to stay on their radar and a great way to do this is through a nurturing campaign.
SMS Marketing Can Help You With Real-Time
Start thinking about gathering phone numbers in addition to emails. Why? SMS text messages for real-time events, showings and listings can be very powerful. We are attached to our phones and a text is more instant than an email.