In today’s digital era, capturing user attention has been the main goal of many businesses. As companies take advantage of new ways to share and market ideas online, how can you make your site memorable and unique, while at the same time engaging?
Here are some ideas to make your clients love your website:
Show The Unique You With Creative Bios
Your prospective clients want to know who they will be working with. Get creative when you present employee bios. Tell a story. Link out to a Spotify playlist. List your favorite movie. Break out of the typical headshot for an image with more personality. Show the world what makes you unique.
Make Your Stand
Craft content that takes a unique stand on a topic that resonates with your intended audience. It does not always have to be controversial but should offer content and information that cannot be found elsewhere.
Unique points of view or opinions on important subjects with lots of supporting information tend to have higher viewership and engagement rates. Don’t bait the click: Nurture it.
A quick intro video is a great way to immediately differentiate your website. It will present a personality to our brand and will make you instantly likable and relatable to potential customers.
Keep Your Website Content Fresh
The best way to engage with prospective clients is to keep your website current. Your website is the ideal place to showcase your most recent and best work, reflecting your creative capabilities and problem-solving skills.
If you need a way to be more direct, host a blog with thought pieces from your colleagues on industry issues. Keep that content relevant, too!
Don’t Use Stock Photos
Ditch your stock photos and capture the real essence of your company. Stock photos are the plainest way to introduce your company, and many agencies don’t take the time to publish content that is indicative of their actual nature. Let your employees bring their dogs to the shoot. Showcase your services. Your website imagery should be full of your actual employees: Clients value authenticity.
Websites that offer a free report as a personalized takeaway item is an easy way to differentiate your online experience and deliver value to prospective clients.
What report can you offer clients, and how can that report be customized to their needs? Latest industry news, property value trend, etc. What report can you give away?
Adjust Your Website Menus And Navigation Titles
We see a trend in website navigation pages being given unique titles for companies breaking out of the mold in their industries. These small changes help your customer understand the value your brand offers.
Take, for example, a company that has an educational element: Rather than calling the page on their website “classes,” call the page “learn” in order to help users see the value proposition in just one word.
Make It About Them
Make your website about your clients and customers. Communicate the value of your services in ways that will resonate with them. Provide potential clients with specific examples of the work you have done and what the results have been. Tell them how you have helped others solve their problems.
Need to know more?
We can help you to personalize your website and make your customer love it. Schedule a free consultation