The impact of the COVID-19 outbreak on real estate businesses has been immense. Since the onset of the coronavirus pandemic, social distancing and self-quarantine rules have made in-person business challenging. Property buyers and sellers have also become more cautious and apprehensive when it comes to dealing with realtors and one another. Due to these changes, it has become necessary for agents to adjust their real estate marketing strategies.
Even during these unprecedented times, it’s vital that you do everything you can to generate real estate leads while still protecting yourself and your clients from contracting and spreading the virus. You should be prepared to change with the times and adapt your real estate marketing plan to the new normal.
In this regard, we’ve compiled 3 awesome real estate marketing trends to help you make sense of the future of real estate agents:
Social Media Marketing
Digital real estate marketing will be the norm for real estate professionals. Even real estate professionals who have previously been reluctant to embrace technology will have no choice but to leverage various digital tools to boost their lead generation.
With many people now working from home, most of them will rely on the internet to find realtors that will help them buy or sell a property. As face to face interactions dwindled, online consumption had a steady increase. Therefore, now more than ever, it’s crucial for every real estate agent to have a strong online presence.
One way that real estate agents are expected to leverage digital real estate marketing in 2021 is to use social media. Since many people are housebound, they tend to spend a lot of time on social media.
Agents involved in both buying and selling real estate are stepping up their real estate social media marketing game by increasing their spending on social ads and by consistently producing quality content.
Agents are now investing in Facebook marketing and leveraging other social media platforms like Instagram, Twitter, LinkedIn, and YouTube to build their brand, increase their visibility, and gather more real estate leads.
Content and Email Marketing
In today’s COVID-19 reality, real estate agents are shifting their focus to less expensive real estate marketing ideas. It has become necessary for them to reduce their spending so as to keep their business afloat during these periods of economic uncertainty. This requires that they step away from direct marketing.
One inexpensive real estate lead generation strategy that agents are investing more time in is producing useful content for potential clients through blogs, Zoom webinars, and YouTube videos. This helps real estate agents to establish themselves as authorities in the industry.
Another form of content initiative is the use of email marketing. This form of activity has proven to be an effective strategy for agents sending regular updates to potential clients.
It’s definitely the right time to engage with your digital audience through email marketing.
Charity and Community Service
Without a doubt, the effects of the coronavirus pandemic have taken a toll on our local communities. There are many people who have lost their jobs and others have had their businesses adversely affected.
During this difficult time, real estate agents and brokerages that are well-off are expected to give back to the community by making donations to the less fortunate and being actively involved in the community.
While clients always want to work with competent real estate agents, they will typically prefer those who get involved in a charitable cause in the community. This strategy helps in brand building and will give you a stronger base for future business.
2020 has been a very chaotic year for many owing to the COVID-19 outbreak. As a real estate agent, if you are looking to boost your real estate business, you should understand what to expect moving forward. While many real estate marketing trends are already evident, we may see some emerging in full swing in the near future. If you want your real estate business to thrive, you want to adapt early.