A new year means new opportunities. As a real estate agent, it’s the perfect time to look at your business with fresh eyes, try new initiatives, and find ways to build your business over the next year and beyond.
New Year’s marketing has so many facets. It’s a time to celebrate new beginnings and to look back on the past year. With this in mind, you have a lot you can focus on! Here are a few ideas to kick off the New Year:
-Write Some Blog Posts-
It’s winter time! You can put together a blog that covers “Top 10 Ways to Winterize Your Home.” It can be a quick list that you add on social media then expound on in your blog.
You can also write a blog on how to find a new home in the new year. You can write about best tips based from your perspective. Write about “When You Know It’s Time to Sell Your Home.” Then maybe support it with a blog about “How to List Your Home Successfully.” You can also create a weekly series for a few weeks that covers these topics in more detail.
-Send Some Love With A New Year’s Card-
Some people scramble to get that holiday card in before December 25. But with a New Year’s card, you don’t have to! You can even wait until after New Year’s.
What should your New Year’s card include? Keep it simple and create or choose a festive image. Perhaps one of you last year at New Year’s celebration or with your team. Then, make sure you provide a call to action for referrals or to list this year.
-Start Planning for the New Year-
Okay, so this might not be an outright marketing tactic, but you will do well by your real estate business if you start planning your marketing strategy for the next twelve months.
Map out your goals for the year and the path to get there through your marketing. How often will you send those emails or postcards? When do you plan to blog – every week, bi-weekly, monthly?
You might also figure out from the past year what worked and do more of that. What systems worked well and how you can grow their impact. You can also look at what didn’t work and figure out what to replace it with or how to do something differently.
Here are some few things you can add in your marketing strategy for 2020.
-Find what makes you stand out
–Figuring out what makes you unique should be the first in your list of marketing ideas in 2020. When you’re dealing with a competitive industry like real estate, finding something to make you stand out is important.
-Consider using a chat service
–Everyone has a different schedule. So as a business owner, you should know and plan how to help interested customers even beyond your “normal business hours”?
A chat system, or chatbot, can be a way to keep a conversation going in those times when you’re not available in the office or in front of a computer. It would provide coverage for your business to engage with customers who are working outside of a standard 9-5.
-Mix it up with video content
–If a picture is worth a thousand words, then is a video worth a million words?
Video has grown in popularity thanks to social media platforms like Facebook, Instagram, and YouTube. Users can live stream longer videos and post shorter clips to Instagram Stories that disappear after 24 hours.
Now that we all carry around tiny computers with the ability to capture high-quality images, recording and sharing videos is easier than ever.
-Reach out to influencers
–Engaging influencers is becoming a more popular way of getting exposure for brands or products. Real estate agents work with tons of various professionals – mortgage brokers, general contractors, interior designers, the list goes on. Go through a quick list in your head. You’ll never know what kind of positive change it can bring to your real estate business and brand.
-Choose quality content over quantity
–There’s no shortage of content on the internet. With the sheer volume of content available, it’s important to be sure yours doesn’t get drowned out by the noise.
If you retweet, share and repost every single picture and article that comes your way you’ll overwhelm your audience. Engagement will decrease and it’s likely your follower count will as well. Remember, they’re also battling a flood of information too.
Instead, set a schedule for your content. Focus on quality content that your audience will find interesting and useful. By regularly, not constantly, sharing useful content via social media and email, your network won’t think of your posts as spam. Rather, they’ll see you as a thought leader and look forward to your content.
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-Make 2020 your best year yet-
These are just a few marketing ideas for real estate business this new year. If you’re looking to focus on new initiatives on this list or on your own, let Ubertor take some of your more time-consuming tasks off your plate. We’ll create, design, and maintain your real estate business’ website because this New Year, if you want a fresh new start, you need to embrace change!