How Having IDX Can Help Improve Your Real Estate Website’s SEO?

By The Marketing Guy

Lead generation is the number one objective for any real estate business. This means that your website and your other online presence, must attract as many visitors as possible and convert a large percentage of it into sales. But how do you attract visitors to find you? How do you rank in search engine result pages? Could IDX help you with improving your SEO?

IDX, which stands for Internet Data Exchange, is a system that allows real estate agents and brokers to display MLS (Multiple Listing Service) listings on their websites. Implementing IDX on your real estate website can have a positive impact on your SEO (Search Engine Optimization) efforts in several ways:

  • Increased Content: By incorporating IDX, you can increase the amount of content on your website. Each MLS listing is essentially a new page on your website, which adds more content for search engines to index and display in search results.
  • Unique Content: The MLS listings you display through IDX are typically unique and not found on other websites. This means that your website will have more unique content, which can help it rank higher in search results.
  • Keyword Optimization: Each MLS listing can be optimized for specific keywords, such as neighborhood names, property types, or features. This can help your website rank higher for those keywords in search results.
  • Improved User Experience: A website that incorporates IDX provides a better user experience for visitors, as they can easily search for and browse through property listings. This can lead to longer on-site engagement and lower bounce rates, both of which can help improve your SEO.
  • Backlinks: When other websites link to your IDX pages, it creates valuable backlinks that can improve your website's authority and ranking in search results.

Integrating IDX on your website not only boosts it for SEO and Search Engine Result Page rankings, but you can also actually set yourself apart from competitors who may not offer the same level of functionality and convenience to their website visitors.

Comprehensive Listings: With IDX, you can display all of the MLS listings in your area on your website, giving visitors access to the most comprehensive and up-to-date listings available. This can be a major selling point for potential clients who are looking for a one-stop shop for their home search.

Advanced Search Capabilities: IDX allows you to offer advanced search capabilities that can help visitors find the exact type of property they are looking for, based on their specific criteria. This can help you attract more targeted traffic to your website and improve the chances of converting those visitors into leads or clients.

Lead Generation: By offering comprehensive listings and advanced search capabilities, you can attract more visitors to your website and generate more leads for your business. This can help you stay ahead of your competitors and grow your business quickly.


At Ubertor, we specialize in crafting IDX and MLS® ready websites that will draw in traffic, make searching easier, and turn website viewers into clients. Don’t waste time reinventing the wheel – let us do it for you! Contact us today for more information and get a FREE consultation on what needs to be done with your website presence!


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