Create The Right First Impression

By The Marketing Guy

Photo by Kara Eads on Unsplash

It takes a quick glance, or maybe even three seconds, for someone to evaluate you for the first time. In this short time, opinions about you are formed based on your appearance, your communication demeanor, and the way you present your brand. But first, you must be available whenever they are looking for you.

The Internet is now the top choice for most people to begin their search, for example, houses for sale. A future homeowner will research to learn more about houses, brokers, real estate companies, neighborhoods, and locations. After searching for a home on the Internet, it is likely that they will walk through a home that they saw online.

You must have a functional website that will create a good first impression on your potential buyers. Real estate websites can attract potential home buyers by providing essential information that creates interest.

While searching for a home, searchers find an agent to help them search or even buy a home. Brokers and realtors have the ability to create personal connections with potential customers, and real estate websites are effective in initiating this process. But how do you stand out from the other Realtors who have decided to go with acquiring their own website?

Design and Layout

Define your brand image by incorporating in your real estate website a professional design and layout. Within real estate websites, brokers can include featured listings, an MLS search, pictures and detailed information about houses that are available, and explanations about neighborhoods in which the houses are located. There should also be sections for contact information, links to media, videos that display tours of houses, and information about a broker’s background and experience. A schedule that informs visitors about open houses is also important for real estate websites.

It is important for brokers to have control over their real estate websites to distinguish themselves from others. Real estate websites inform potential customers about who you are as a real estate broker and how you can help them make important decisions about the home-buying process. Real estate websites for brokers should represent brokers and what they offer.

Your website can portray your interest in the industry and dedication to helping potential customers with the process of purchasing a home. If you provide the right impression through your website, additional potential customers will want to contact you and learn more about your services.


At Ubertor, we specialize in crafting IDX and MLS® ready websites that will draw in traffic, make searching easier, and turn website viewers into clients. Don’t waste time reinventing the wheel – let us do it for you! Contact us today for more information and get a FREE consultation on what needs to be done with your website presence!


Get your FREE consultation today!

Tips and tricks to maximize your website? Subscribe to our newsletter