Photography Tips For Your Listings

By The Marketing Guy

Photo by Fidel Fernando on Unsplash

Having that perfect photo boosts your chances of getting a sale on your listing. Putting time and money into your listing photos is very important because if you don’t, your photos could prevent the home from selling quickly.

Consider these photography tips to help your listing attract the attention it deserves.

  1. Capture the Full House Shot

Photo by todd kent on Unsplash

You’re selling a home, so it’s mandatory that you take a photo of the full front view of your listing. Make sure the whole house is in the shot, and never let cars or other objects block your line of sight. Make sure you tidy up the lawn or remove unnecessary things before taking that shot.

Buyers often decide quickly, (like in a matter of minutes or seconds) whether they’re interested in what you’re selling or flip to another listing.

  1. Utilize Bird's-Eye View Photography

Photo by Brad Langford on Unsplash

Taking a photo from above is a great way to show off a large property or a waterfront location. Crop the photo close enough so the home is visible without having to draw an arrow or a box around it.

As a general rule of thumb, stick with traditional lenses for listing photos, and make small spaces appear bigger with camera angles or design tricks.

  1. Highlight Selling Points

Photo by R ARCHITECTURE on Unsplash

Think of who you are selling then take shots of what is important to them. If it is for family, then take shots of the living room space and give information about the airflow and sunlight.

You may think it’s best to skip the bathroom when taking listing photos, but if yours was recently updated, show it off! Bathrooms are among the first spaces to be upgraded in newly owned homes, and research shows that blue bathrooms sell for more than expected.

  1. Stage for Lifestyle Appeal

Photo by Becca Tapert on Unsplash

The goal is to put your home’s best foot forward. That means staging each room to sell shoppers on the lifestyle your home offers. Create cozy vignettes in each photo so it’s easier for shoppers to envision themselves living there.

  1. Showcase the View

Photo by Francesca Tosolini on Unsplash

If the view is one of your home’s selling points, you’ll definitely want to show it off. It’s best if you can capture it with a part of the house in the shot, like the deck or porch. Even take shot of the window view from the inside. That way, buyers can picture themselves there.

  1. Emphasize Architectural Details

Photo by Steven Ungermann on Unsplash

Archways, beams and other architectural quirks may be hard to photograph, but they give your home character. Try to capture a few of the architectural details if you can.

You may also want to consider making a few small improvements, like updating the bathroom, before listing your home.

  1. Capture Night Shots

Photo by vu anh on Unsplash

While it’s easy to assume daytime shots are ideal, a nighttime exterior shot can create the right amount of contrast to make your photos stand out. The key is to leave your home’s interior and exterior lights on while you take the photo.

First impressions last — always use stunning listing photos to catch your customer’s attention and grab that sale!


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