Principles To Help You Improve Your Website Functionality

By The Marketing Guy

Photo by Kelly Sikkema on Unsplash

A lot of websites create powerful first impressions with color, the proper selection of vivid images, and useful content. But rip off the color, videos, images, and content, what is left? You’ll come down to the bare bones of a website and suddenly understand: it’s the layout that really pumps brilliance into the website.

A website layout is a pattern that defines a website’s structure. Its main role is to arrange and put up a form for the information available on a site both for the website’s owner and for users. It allows you to navigate well within web pages and highlights the most important elements of a website.

Below are some basic principles that will make your website aesthetically pleasing, easy to use, engaging, and effective:

  1. Purpose

A good web layout always addresses the needs of the user. Each page of your website needs to highlight the right elements to create a clear purpose for the web page, and to fulfill a specific need for your website users in the most effective way possible.

  1. Communication

The primary goal of a person diving into the internet is to acquire information, so it is important to communicate clearly and make your information easy to read and digest. Organizing information using headlines and sub-headlines is a good way to guide your users in the right direction.


  1. Navigation

Navigation is about how easy and seamless it is for people to move around your website. Some useful tips for effective navigation include a page hierarchy, incorporating clickable buttons, and following the ‘three-click rule’ which means users will be able to find the information they are looking for within three clicks.

  1. Grid-based layouts

Grid-based layouts arrange content into sections, columns, and boxes that line up and feel balanced, which leads to a better-looking website design.

  1. “F” Pattern design

Eye tracking studies have identified that people scan computer screens in an “F” pattern. Most of what people see is in the top and left of the screen and the right side of the screen is rarely seen. Effectively designed websites will work with a reader’s natural behaviour and display information in order of importance (left to right, and top to bottom). 

  1. Mobile friendly

Multiple devices with multiple screen sizes have become common when accessing websites, so it is important to consider whether your website is mobile-friendly. 

Now, that you’ve got some tips on how you can improve the functionality of your website, it’s time you consider what particular layout is the best fit for your website. 

To do this, you should know your audience, their behavior, needs, and expectancies, and build the appropriate message that molds perfectly on a layout. The layout will have the role to let the message shine and be so convincing for the users, that they cannot but accept it.


An Ubertor website can help you stand out, create that lasting positive first impression, establish your brand as a leader in the real estate industry, and ultimately make your clients feel a connection with you and your business. Make your customers trust you today with a professional and functional Ubertor Real Estate Website.

Start generating more qualified leads for your business today with Ubertor!

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