Stop Resisting Social Media Marketing

By The Marketing Guy

Photo by Prateek Katyal on Unsplash

In the fast-paced world of real estate, staying ahead of the competition requires more than just traditional marketing strategies.

As technology continues to reshape industries, the real estate market is no exception. If you've been resistant to the idea of incorporating social media into your marketing efforts, it's time to reconsider. In this blog post, we'll explore why social media marketing is a game-changer for real estate professionals and how it can elevate your business to new heights.

The Boom Of Social Media

Technology began to change very rapidly in the 20th Century. The first recognizable social media site, Six Degrees, was created in 1997. It enabled users to upload a profile and make friends with other users and step by step social media was changing and gaining momentum creating a new set of market reach audience but this was still not enough for business owners to start embracing immediately the connection power of social media.

According to research, in 2008 73% of 18 to 29-year-olds were using social media, while only 36% of 30 to 49 years age bracket, and 16% of 50 to 64 year age bracket were using social media. The core decision makers in most companies are in between the 40 to 55 age bracket, and in 2008 less than half of this demographic was using tools like Twitter and Facebook for their personal use.

But social media came in like a tsunami hitting us all. By 2010 86% of 18 to 29 year age bracket, 61% of 30 to 49-year age bracket and 47% of 50 to 64 year age bracket were using social media. Social media is starting to make sense for marketing because more than half of decision-makers are participating in social media to some degree or another.

Fast forward to today, social media has become mainstream for both personal and business use.

The Power of Connection: Building Relationships Beyond Transactions

Social media is not just a platform for sharing listings; it's a powerful tool for building meaningful connections with potential clients. Platforms like Facebook, Instagram, and LinkedIn allow you to showcase your personality, expertise, and the unique aspects of your real estate business. By engaging with your audience through comments, messages, and shared content, you can establish trust and credibility, turning potential clients into loyal customers.

Visual Storytelling: Bring Your Listings to Life

In the real estate industry, visuals speak louder than words. Social media platforms are tailor-made for visual storytelling, enabling you to showcase your listings in a way that static advertisements can't match. Use high-quality photos, virtual tours, and even video content to give potential buyers an immersive experience. This not only attracts attention but also sets you apart as a forward-thinking and tech-savvy professional.

Targeted Advertising: Reach Your Ideal Audience

One of the most significant advantages of social media marketing is the ability to target specific demographics. Whether you specialize in luxury homes, commercial properties, or first-time homebuyers, platforms like Facebook and Instagram allow you to tailor your advertising to reach your ideal audience. This precision targeting ensures that your marketing efforts are focused on those most likely to be interested in your services, maximizing your return on investment.

Stay Top-of-Mind: Consistent Engagement is Key

In the competitive real estate market, staying top-of-mind with potential clients is crucial. Social media provides a platform for consistent engagement, allowing you to share market updates, industry insights, and valuable tips. By regularly posting relevant content, you position yourself as an authority in your field and remain in the minds of your audience when they are ready to make a real estate decision.

Real-Time Market Insights: Stay Informed, Stay Ahead

The real estate landscape is constantly evolving, and staying informed is key to making strategic business decisions. Social media provides a real-time window into market trends, allowing you to stay ahead of the curve. By following industry influencers, engaging in relevant groups, and participating in conversations, you gain valuable insights that can inform your marketing strategy and help you adapt to changing market conditions.

Stop Resisting

Stop resisting social media! It’s the connection and network that you are looking for to better market your brand and business.

“My clients are not in social media” That statement may hold some bearing, but think about your future clients. You might be ignoring a much larger reach of online audience that could potentially become your customers.

“Social media will eat up my time” That is true because you need to learn the platform and actually engage in the network, but you have a choice. You can always delegate it to someone more familiar or you can learn it yourself so you can better understand how it works. Don’t be afraid to prioritize social media and spend time and resources on it.

“I don’t know what content should I be posting.” Stop overthinking! The key in social media is building relationships. Opportunities will start coming in once you’ve established a good relationship with your intended target audience. You can use social media to enhance your communication with your existing clients. You can also engage your suppliers and partners through this channel. Start low and then slowly you can consider how it can assist your marketing efforts.

Don’t Be Afraid

Imagine comparing the growth of social media to websites. Back in the day having a website was optional, but now, you’re not a business without a website. Today social media is optional, but it won’t be for long before it becomes a vital part of any business.

Social media marketing is not just a trend; it's a powerful tool that can revolutionize your real estate business. Embrace the opportunities it offers to connect with clients, showcase your listings, target your ideal audience, stay top-of-mind, and gain real-time market insights. By integrating social media into your marketing strategy, you position yourself for success in the digital age of real estate. So, stop resisting and start leveraging the full potential of social media to take your real estate business to new heights.


Ubertor can help you stand out, create a lasting positive first impression, establish your brand as a leader in the real estate industry, and ultimately make your clients feel a connection with you and your business. Make your customers trust you today with a professional online presence with Ubertor.

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