The other day I was talking about an agent that listed a home for $1.00 and was getting a ton of exposure on the internet for this simple tactic. Today, I see a similar story where a real estate agent in Texas gives guns to homebuyers. Costs her $500.00 per gun but has gained some extraordinary exposure to her and her business.
What can you do to gain exposure like this?
Here is the story from Reuters:
HOUSTON (Reuters) – A Texas real estate agent looking to add more bang to her business is offering clients in law enforcement a free Glock pistol if they buy a home from her.
Julie Upton, a Houston-area real estate agent, spurned traditional buyer incentives like free gasoline cards or home improvement store gift certificates.
Instead, she placed an advertisement offering a pistol with the purchase of any home worth at least $150,000 in the city police department’s monthly publication, “Badge & Gun.”
The free guns are only for those in law enforcement, said Upton, who is married to a police officer.
“We thought it would be a good way to entice other police officers,” Upton said. “And whether people want the gun or not, it has stirred up a lot of attention.”
Upton has given away two pistols to police officers who purchased homes from her. The guns cost about $500.
And so far the advertisement has not generated negative attention from the anti-gun lobby, she said.
In Texas, no license is required to own a rifle, shotgun or handgun, but a permit is needed to carry a concealed weapon, according to the National Rifle Association.
12/12/2006 at 10:11 am
God bless America! Actually, I was thinking about doing something similar. I was thinking about giving away a free kid with each listing – you know, to entice the folk who are offspring challenged.