Video Killed the Virtual Tour?

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According to Joel over at

Video Killed the Virtual Tour
I believe this is going to be the year that online video finally make an impact in real estate. The barriers to entry have largely disappeared and the reams of data that now exists now needs context. Video does just that. Realtors and brokers should start looking at how they can incorporate video into their marketing efforts, not only as a way to differentiate themselves from the competition, but as a way to bring greater value to their clients and to consumers.”

Interesting to note that our pals over at just announced a change to their pricing structure.

(would be nice to see them add them to as well) 🙂

8 Answers

  1. Stephen Jagger
    1/10/2007 at 10:02 am

    Yes, we are working on allowing YouTube embedding into the listings section. Currently you can embed a video into any other page but we are working on the listing section itself for this feature.

    Watch for more news on this here in my blog.



  2. Larry Adler
    1/10/2007 at 5:24 pm


    I just checked out your website and product offerings and my question to you is where exactly does youtube fit in with your business plan?

    What’s wrong with your clients emailing the link out to folks on their mailing lists? Is the hosting of the video files a problem for you?


  3. Stephen Jagger
    1/10/2007 at 5:35 pm

    Hi Larry,

    The hosting of video files is not a problem for us. We choose not to do it. YouTube is an excellent free resource that is available to everyone and can integrate quickly and easily into our website software. Instead of emailing a link to a video or a video on YouTube I think it is better to email a link to your website that has that video on that page so that you are driving traffic back to your website.

    The more content your website has, the better it will do.

    Does that answer your question?

    Let me know.



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  5. Fred
    1/11/2007 at 5:53 am

    Do you think the quality of YouTube videos is good enough to sell a house worth hundreds of thousands of dollars? I think it’s a good marketing tool as it gets eyeballs to your videos and your site… but the quality really is horrible. They compress videos to within an inch of it’s life. Additionally, it’s highly compressed and FLASH, which, although it’s the most common format out there, it’s also clearly the worst quality.
    I have been doing real estate videos for over a year, and I think uploading them to these video sites is definitely an added advantage, but you really should host a high quality video on a real estate site. The object is to sell the property, and a blurry video isn’t going to do that very well. I host a QuickTime video (which is clearly the best format, on many levels) as well as Windows Media Video (not as good, but acceptable) and Flash as a third and very last choice.

  6. Stephen Jagger
    1/11/2007 at 6:03 am

    Hi Fred,

    I agree that the quality is low but it makes it really easy for any agent to do it. The next step is using video service that will do the work, but YouTube allows all agents to get into video quickly and easily. It is a start and it will just get better.


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