Agent using video interviews to differentiate himself

Ian Watt has created The Spot On Urban Real Estate using the RealEstateChannel.ca, YouTube.com and the Novus Network to gain exposure to himself and his business.

“The Spot, On Urban Real Estate with Ian Watt, is a weekly segment featured on the Real Estate Channel (Novus Network – Channel 80) highlighting real estate related guests offering a variety of services that will help you through the buying and selling of your home.”

Here is one of his interviews:

Rick Valouche, President of the Real Estate Board of Greater Vancouver

What are you doing to differentiate yourself?