Generating timely, informative, and engaging real estate blog ideas is one of the most cost effective ways to generate leads online. You want to write something that would draw them to you and then have them take a look at your brand and conduct business with you. That’s the most obvious answer when you’re brainstorming on what should you be blogging about. But did you know that the average person is on the internet for only two reasons: Entertainment and Learning.
In this article, we’ll help you realize the topics that your real estate blog should be discussing:
Answer Questions
Write down all those common real estate questions that you get over and over again. If people are asking you something all the time, they are also searching for it online.
Create a list of every question you can think of that someone has asked you. Go talk to your clients. Engage a few of your best clients that you have a good connection with. Go through every step of the home buying process and ask them what is one thing they would have wanted to know. With each home buyer, you’ll definitely have different situations and a different set of questions to answer. This will provide a great list of real estate topics for discussion in your blog.
Engage Millennials
According to research, millennial home buyers use the internet to research about the home buying process, and majority read reviews before contacting an agent. This means that it’s critical for you to write reliable content. Educate them and you’re on your way to growing your millennial clientele. A good topic could be Home Buying 101.
As of 2018, millennials are the largest share of home buyers at 36 percent, with 65 percent of those also being first-time home buyers. – National Association of Realtors (NAR)
Sell The Experience
Imagine someone selling a house. Now imagine someone selling a home, along with the experience they’ll have if they have that property; like their kid growing up, the neighbors, the community, etc.
You can write a blog post on the best places to eat in the surrounding community, or some history, the nearest park, upcoming activities in the property’s area, etc.
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The great thing about blogging and the internet today, is that you know right away you write about is working or not. This helps you get better and adjust.
Blogging takes time and a whole bunch of effort but, if done correctly, this can help your intended audience to realize that you are an expert in your field and eventually will begin to trust you. Remember that trust is the foundation if you want to see your real estate business grow.