Back in the days, word of mouth and mailers are just 2 of many ways to kick off a Real Estate business. Those were proven strategies that are effective in building confidence and trust to your customers. Nowadays, the word of mouth and mailers have evolved into the digital landscape, word of mouth has become the online reviews and mailers became the emails. With everything shifting to online, it is essential that you initiate ways to start your online presence. You can start by building your website.
Launching a website for your real estate business is going to depend on your ambitions, brand, target market, and more. So to help you decide on which direction to go, here are some questions to stop and ask yourself:
– Who is your website for and what is its purpose?
– Do you have a good eye for layout and design?
– How committed are you in maintaining your website?
Who is your website for and what is its purpose?
Basically you want your website to attract your target audience and market. Who doesn’t? But knowing which brand path to choose is pivotal to achieving success in your online presence.
There are some who want to build their brand through good reviews, client success stories, industry related blog posts that they create or share to establish credibility and trust among customers and investors. Others like their website to become a lead generating avenue wherein they could post sold and new listings to capture leads that they can work on and close more deals.
These are actually some but a few scenarios you can think through when you’re building your website. Depending on how you see your brand and how you strategize to achieve your end goals, will you be able to know which direction you want to maneuver your real estate business.
Do you have a good eye for layout and design?
Layout and design are essential aspects of your website because design introduce your brand to your audience and in the end will create a recall, while layout makes it functional and working depending on how you want your website to be. So it is important that you develop a good eye in understanding the psychology of layout and design that works for your target audience and customers.
Remember that your website is an online representation of your brand, and if you know how to talk to your audience and customers through simple things like layout and design, they will know that you know what you’re doing and eventually can trust you with their business.
While this may sound like a heavy role to do, there are website providers that are easy to use and understands how layout and design should be for your real estate business.
How committed are you in maintaining your website?
Your website is not self sustaining. It will take a lot of work to make it relevant to your audience and customers. Understand this: A website is a digital storefront. It’s similar to having an office somewhere, where you pay rent, people can come in and look around, meet with you, and learn more about your services, so a website offers the online version of that.
So commitment is crucial to achieving success when you dive in to the digital world. Remember that an investment in your website is an investment in your company, and an investment in your brand.
If you ever want to be found online; if you ever think that your customers will look you up in the next couple of years; if you ever think that motivated audience will increasingly turn to the internet to find people like you and eventually become your customers, then you need to invest in your website now.
Your website actually grows in relevance over time. The longer you’re online, the longer your domain is registered, the more content you create, the more visitors to your website, the more people visit it, link to it, share it on social, the more you grow. And that all takes commitment and time.