Essential Marketing Materials To Grow Your Real Estate Business

By The Marketing Guy

Photo by J. Kelly Brito on Unsplash

As sales are increasing, it’s important you have a well-developed marketing strategy in place for your real estate business. Otherwise, other competitors in the area could end up stealing your customers. 

With the right marketing materials, you can stand out from the crowd and generate more sales.

Ready to reach the eager homebuyers in your area? Keep reading to discover some of the best marketing materials for realtors. With these marketing materials, you can boost your brand, attract more homebuyers, and close more deals.


A Strong Website

Before you start printing out flyers and mailers, take a look at your website. Many people head online when they’re searching for a real estate agent. Without a strong website, you’re already missing out on leads!

Without a website with a modern IDX home search, your clients will more likely use other marketplace platforms or go to your competitors.

A good agent website will 1) allow you to retain your clients and help you get their contact information and 2) allow you to generate qualified new leads. Studies show a near 90% – 95% retention of clients when your site uses IDX search systems.

Your website will also serve as the hub of your other marketing strategies too. Having your own website allows you to own your personal brand and keep the momentum.


Eye-Catching Mailers

As you add to your real estate marketing supplies checklist, make sure to have mailers designed. Direct mailers, which can include postcards and flyers, are tangible proof of your brand. When people hold onto your mailers, they’ll see your brand repeatedly.

Repeated exposure can improve brand awareness and recognition. Make sure to communicate your value within these mailers. Why should people choose you over another real estate agent? 

Try to focus on your target market. Then, customize your mailers to ensure they stand out. Don’t forget to tie in your brand, including a logo, a distinct color scheme, and your website URL. 

Mailers can help you target a specific population and generate awareness for your brand. They can also lead to a 3x increase in referrals from past clients.


Memorable Business Cards

Business cards are one of the most important realtor marketing materials in your arsenal. A customized logo can make a strong, lasting statement. Instead of boring, white cards, try something a little more creative.

For example, you can add your headshot to your cards so people associate an image with your business. 

Don’t forget to include your logo, color scheme, and website to your cards to create cohesion. 


Stand-Out Open House Signs 

Real estate open house signs are another great way to communicate your brand. High-quality, eye-catching signs can generate awareness within your community. 

Don’t use a boring old template. Instead, customize your signs to make sure they reveal your personal brand.

In addition to open house signs, you can also add brochure boxes, name riders, and hanging signs among your real estate marketing materials.

Search Engine Optimized Blog Posts

Once you’ve updated your website, add regular and unique blog posts among your recurring realtor marketing materials. 

You can use these blog posts to keep your audience up-to-date about your latest listings. Blog posts are a great way to keep in touch with your audience and attract new site visitors.

During slow periods and markets, one of the best things you can do is invest your time in writing content for your site and to send to clients in the coming months and quarters.

Don’t forget to use search engine optimization (SEO) and keyword research. SEO will help you attract more visitors to your website, allowing you to gather more leads.


Awesome Video Content

People love compelling video content. You can use drones to show off the interior and exterior of a listing and provide your audience with unique location tours.

You can also use videos in place of vlogs or Facebook Lives to increase engagement. Let people know why you’re worth hiring. Videos will help people associate a face with your agency while allowing you to forge an emotional connection with your audience. 


Solid Social Media Posts

Where is your target audience spending the bulk of their time online? If you want to gather more leads, start producing social media content. You can add eye-catching images, engaging quizzes, and interactive games among your realtor's marketing materials before posting them online.

Social media is also a great way for you to generate two-way conversations with your audience. Don’t forget to respond to comments or messages to ensure your audience you’re there and able to help. 


Custom Presentation Folders

If you’re looking for more print real estate marketing materials, consider creating presentation folders. These tools are ideal if you want to provide homebuyers with a reminder of your property and business.


You can add other print materials to these folders as well, including flyers, postcards, copies of contracts, and your business card.




At Ubertor, we specialize in crafting websites that will draw in traffic, make searching easier, and turn website viewers into clients. Don’t waste time reinventing the wheel – let us do it for you! Contact us today for more information and get a FREE consultation on what needs to be done with your website presence!

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