As the reality of the coronavirus epidemic comes into focus, brokers and agents are realizing that they should not only worry about themselves and their loved ones, but also their organizations. So, while consulting your website provider won’t appear to be a top priority right away, it’s something you need to definitely consider.
In just a pair of short weeks we’ve seen house tours and meetings disappear, and individuals explore for ways to attenuate contact with customers. All of this suggests business goes to vary for the immediate future. And, this means your website goes to be a fair more crucial piece in your sales and marketing puzzle.
Here are some ways you might want to adjust your real estate web strategy during the coronavirus pandemic:
#1 UPGRADE YOUR WEBSITE’S LISTING CAPABILITIES
While real estate buying is an intricate sales process, the best thing to do as a real estate broker/agent is to maximize property exposure. So, if you’ve never explored the use of virtual or video tours, then this is the time to experiment and invest time on those approaches. With better viewability of the listings that you’re selling, the more chance that you can close more deals.
#2 CREATE MORE ONLINE VIDEOS AND PRESENTATIONS
Real estate businesses are being put in an exceedingly tough spot by the sudden imposing of social distancing that limits private interactions. A technique to beat the problem is to upload more online videos and presentations to your website. This way, you still can talk to your customers and make your sales pitch indirectly.
#3 USE EMAIL OR TEXT MESSAGES TO STAY IN TOUCH
This is the time when your customers, employees, and vendors must hear from you more often. Use your email newsletter to tell them about any developments, policy changes, or shifts within your business. You’ll be able to even allow them to know that you simply are working as normal. Either way, touch base with them so that they can know what to expect from your business because of the current situation
#4 DON’T PANIC IN CASE OF MARKET FLUCTUATIONS
When the 2008 recession hit, many investors panicked. Instead of looking at long-term portfolio objectives, they let themselves be ruffled. Some engaged in panic selling, and others simply followed what everyone else was doing. As a result, these investors were unable to recover when the market rebounded in 2009. Adjust your strategy, stay calm, and think straight.
#5 DON’T STOP ADVERTISING AND MARKETING DURING ECONOMIC SLOWDOWNS
Continued marketing and advertising during recessions can result in improved short-term and long-term sales and profits. Case in point: the 1981-1982 recession. According to a study by McGraw-Hill Research, businesses that continued to spend on ads and marketing during the slowdown experienced a 265 percent increase in sales growth when 1985 rolled in.
—
NEED HELP SETTING THE RIGHT WEB STRATEGY DURING THIS CRISIS?
For more than 20 years, Ubertor has been helping top realtors by providing technology innovations and stunning designs that would build their brand and help them sell more listings. We can turn your Online Marketing Strategy into a success story!
If you want technical expertise, creative thinking, and strategic advice that pertains to your specific challenges, then call us at 1-604-800-2774 or email us at clientservices@ubertor.com for a free consultation.